The Running Marketer

With 'Running' as a developed passion, this 'marketer' pens his thoughts around all things consumer & marketing + habits/productivity tips on this blog.

Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts
Sunday, July 13, 2025

D2C Brand Playbook - Part 6 - Defining Target Audience - For a Niche or for Everyone?

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Brand's Dharma? To go deep & be meaningful to a niche  OR  To go wide & be just a solution for everyone? Brands exist to enable ...
Sunday, October 23, 2022

50 years of Eno in India - From antigas to dhokhla

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50 years of ENO in India - A tale of Acidity & Dhokla! #ENO antacid dates back to the 19th Century, when James Crossley Eno ...

New Modern Sarees from Tata, Birla & Ambani

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Indian modern Sarees - now from Tata, Birla and Ambanis! India sells ~50000 cr worth of Sarees annually. Out of which ~27% was o...
Tuesday, April 21, 2020

Is your product a must-have?

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Picked up a book recently - 'Hacking Growth' by Morgan Brown & Sean Ellis to decode this popular term. The book explains it as ...
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Nitin Chandil
Batch of 2008, IIM Indore.
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