Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts
Sunday, October 23, 2022

Brand Signage stunts- from Lucy Pizza to NolhtaceD?

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Brand Signage stunts- from Lucy Pizza to NolhtaceD? Brands are about stories. Stories that connect. And if stories, ...

New Modern Sarees from Tata, Birla & Ambani

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Indian modern Sarees - now from Tata, Birla and Ambanis! India sells ~50000 cr worth of Sarees annually. Out of which ~27% was o...
Monday, October 26, 2020

India, Bharat and Fashion Ecommerce

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An online brand now needs to evolveto cater to larger growing population from rural areas who will increasingly shop fashion onl...
Wednesday, September 16, 2020

How Apple learnt from other industries and changed the brand forever.

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#Learning from #book - The Four by Scott Galloway. An interesting insight that Scott brings in his book while talking about Apple is abou...
Sunday, May 03, 2020

WFH Collections, really?

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#WFH collections, really? There are news that fashion brands are coming up with Work from Home Collections keeping in mind the consumer need...
Wednesday, July 18, 2018

Artificial Intelligence going Fashion Street

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Watched a movie recently, MoneyBall wherein a baseball manager starts picking his team basis results of a computer algorithm created by a ge...
Tuesday, July 17, 2018

Mobile Wallets - A source of valuable data for e-Retailers

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Movement towards Mobile #wallets and complete digitization is on its way. Post #Demonetization , now there is month on month drop in ATM tr...
Saturday, June 09, 2018

Why suddenly everybody is interested in delivering #Milk at ur doorstep?

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Why suddenly everybody is interested in delivering #Milk at ur doorstep? There are plethora of milk apps ( #milkbasket ), #grocery #ecomme...
Thursday, April 19, 2018

Retailing - Offline > Online (Part 2)

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As explained in the first article, the premise here is that retailing basics dont change whether its online store or an offline store. I...
Sunday, March 04, 2018

Retailing - Offline > Online?

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With so much happening in the retail industry in India; Online Vs Offline is a topic touching emotions anytime in a room. There has been...