The Running Marketer

With 'Running' as a developed passion, this 'marketer' pens his thoughts around all things consumer & marketing + habits/productivity tips on this blog.

Thursday, May 31, 2018

Sweet Smelling Newspaper Ad

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Wow! When my son started reading today's TOI when i was starting my day with ET, i got intrigued by sweet smell. And realized that its t...
Friday, May 25, 2018

Thinking Big and Bold - case of #Jio

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This news caught my eye today in newspaper. And one thing resonated - ' #Bold '. Whether the entire telecom industry is reeling unde...
Thursday, May 24, 2018

Book Review #3 in 2018 - The Tao of Coaching by Max Landsberg

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Tao of Coaching is an easy read on a subject which is complex and deals with coaching of employees to improve thier performance. It deals w...

Online meets Offline in world's hottest market - India

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We are witnessing what is offline and online convergence in India. #Online players are forging partnerships with #offline and vice versa. ...
Monday, May 21, 2018

Category Creation - Path to phenomenal success

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#Category #creation has recently caught my attention. And i am surprised how the companies which can be counted in world's top 20 hav...
Tuesday, May 01, 2018

2018 Book Review #2 - The Subtle art of not giving a F*ck

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Just finished this incredible book on self awareness and personal development. I will not call it a self help guide, its rather a counter-i...
Thursday, April 19, 2018

Retailing - Offline > Online (Part 2)

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As explained in the first article, the premise here is that retailing basics dont change whether its online store or an offline store. I...
Sunday, March 25, 2018

Book Review - Rich Dad Poor Dad

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This is a book which i heard about reading in my first job at infosys. But like many other nerds or other 'worker' people, i neglect...
Sunday, March 04, 2018

Retailing - Offline > Online?

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With so much happening in the retail industry in India; Online Vs Offline is a topic touching emotions anytime in a room. There has been...
Tuesday, February 27, 2018

Termites > Earthquakes + Hurricanes

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“Hurricanes and earthquakes get all of the publicity, but termites do more damage and they take such little bitty bites!”  Thats what Zig Z...
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Nitin Chandil
Batch of 2008, IIM Indore.
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