Wednesday, September 30, 2020

Runner's Update YTD Sep'20 - 750+ kms, on target for 1000 kms in 2020

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This is runner's update after end of another month on the track.  Sep'20 Kms - 103 Speed - 7:13 km/hr Calories. Burnt - 5866 Time sp...
1 comment:
Tuesday, September 29, 2020

Cred TVC campaign - Right Hook but no runs?

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An ad can tell a #story that can get your #brand attention. It can be damn engaging - funny, shocking, emotional and so on. But every piece ...
2 comments:
Wednesday, September 16, 2020

One of India's best Marketer - PM Modi

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The 'hook' concept in communication and marketing has been perfected by our PM Modi, especially in dealing with crucial ...

True Marketing is simple.

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In this digital world today, a lot is being invented and talked about as the next big thing in marketing. #digitalmarketing , #c...

Marketing must evoke emotions else its not Marketing.

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Marketing must evoke #feelings ! Not 'better' features. Not  'better' 'reason to believe'(s). So often...

How Apple learnt from other industries and changed the brand forever.

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#Learning from #book - The Four by Scott Galloway. An interesting insight that Scott brings in his book while talking about Apple is abou...
Sunday, May 03, 2020

WFH Collections, really?

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#WFH collections, really? There are news that fashion brands are coming up with Work from Home Collections keeping in mind the consumer need...
Tuesday, April 21, 2020

Is your product a must-have?

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Picked up a book recently - 'Hacking Growth' by Morgan Brown & Sean Ellis to decode this popular term. The book explains it as ...

Will our habits change post covid lockdown?

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The world would never be same post hashtag # covid given our habits will change. Habits require a min of 21 days to develop while we seem ...
Saturday, April 11, 2020

Story of Icecream, Candle and Oxygen mask!

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In life, there is a dimension of selfishness we need and selflessness as well for an everlasting happiness. In the book, Life's Amazing ...