Saturday, October 31, 2020

Actionsble Insights into building habits

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Some #Insights into habit building from my own experience.  How do i bring in consistency in running for now more than 5 years? ...
Friday, October 30, 2020

Psychology + Marketing = 6 Principles of Influence

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#Psychology & its linkage to #Marketing is a must-know topic for every marketer. Have read recently #Influence by Robert Cialdini and is...
Thursday, October 29, 2020

What's your North Star Metric?

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  What's your  #NorthStar   #Metric ? With advanced Tech, there is progress in scope of measurability (Mktg included) as well as pace of...
Monday, October 26, 2020

India, Bharat and Fashion Ecommerce

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An online brand now needs to evolveto cater to larger growing population from rural areas who will increasingly shop fashion onl...
Tuesday, October 20, 2020

OTT in India - A perspective for evolution in India

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Quick Facts around OTT in India: Market -  Indian OTT market is slated to grow to 10 times to $5Bn by 2023.  Bulk of the market (82%+) is cu...
Thursday, October 15, 2020

Story of Keyboards and Inefficient Habit of typing with QWERTY

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Habits are difficult to build and to break. This is the reason why, in todays world marketers and product managers a...
Monday, October 05, 2020

Localisation is the new Globalization

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#Localisation of your brand is key to winning in any market even in the age of #globalization . Why? Because understanding cons...
Saturday, October 03, 2020

Emotional Story Vs Functional Benefit - Renault Electric Cars

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Power of an Emotional story Vs Functional Benefit. 👉How will you communicate an electric car that charg...
Friday, October 02, 2020

Gandhi's way of disrupting the world

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Unwavering faith in one thing and consistent action behind it, can shake the world. Focus on #consumer - her journey, her beha...
Wednesday, September 30, 2020

Runner's Update YTD Sep'20 - 750+ kms, on target for 1000 kms in 2020

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This is runner's update after end of another month on the track.  Sep'20 Kms - 103 Speed - 7:13 km/hr Calories. Burnt - 5866 Time sp...
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