Monday, December 07, 2020

Marketing Books read in 2020 - #1 "Hooked" - Key Takeaways

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2020 had been another great year where I read more books rather than just buying them. Read some insightful books on business an...
Monday, November 30, 2020

Why Kelloggs Upma or Maggi's Poha make perfect sense?

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#Kelloggs Upma or #Maggi's Poha make perfect sense! The brand known for being no 1 Breakfast brand with its cold...
Wednesday, November 25, 2020

What you achieve in life depends on how you treat your TEA!

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What you achieve in #Life depends on how you treat your #TEA Time. Energy. Attention #Time - How do u spend your daily 24 hrs ha...
Monday, November 23, 2020

Rural India is the new oasis for internet businesses!

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#Rural  or #Bharat will drive internet businesses faster than Urban. Why & How? 👍There are more rural internet users are th...
Thursday, November 19, 2020

Surprising Brand Collectibles - From a car branded tequila to pizza blanket!

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Surprising Brand Collectibles! Brand love can make brands to come up with unthinkable limited edition merchandise not even adjac...
Friday, November 13, 2020

Your Product is a Vitamin or a Painkiller - Is it habit forming one?

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Recently finished Hooked - How to build habit forming products by Nir Eyal. Have earlier read multiple books on habits, but firs...
Wednesday, November 04, 2020

From ATMs to Wallets to UPI - Structural changes Vs Cashbacks

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#UPI beats wallets/card transaction and even ATM withdrawals for the first time and logs 2 bn transactions in a month! We need to bring in s...
Saturday, October 31, 2020

Actionsble Insights into building habits

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Some #Insights into habit building from my own experience.  How do i bring in consistency in running for now more than 5 years? ...
Friday, October 30, 2020

Psychology + Marketing = 6 Principles of Influence

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#Psychology & its linkage to #Marketing is a must-know topic for every marketer. Have read recently #Influence by Robert Cialdini and is...
Thursday, October 29, 2020

What's your North Star Metric?

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  What's your  #NorthStar   #Metric ? With advanced Tech, there is progress in scope of measurability (Mktg included) as well as pace of...