Friday, July 15, 2022

Fan of thumb twiddling marketing?

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Are you a fan of thumbs twiddling marketing? As a marketer, there are various tactics and strategies from marketer’ playbook to...

Building memorable Consumer Experiences - Recipe

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Recipe of building a memorable #consumer experience? Case study - Indian Weddings Indian Weddings try thier level best to hav...

Fintech - A $10Tn opportunity in India

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Which app do you open to scan a QR? Fintech in India is flourishing with so many tailwinds- 1. Changed User behaviour - To cha...
Sunday, June 05, 2022

Book Review - The ride of a lifetime by Robert Iger

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Book Review - The Ride of a Lifetime by Robert Iger, ex CEO of The Walt Disney Company  Great book on understanding the journey ...
Wednesday, June 01, 2022

5 iconic brand logo/name stories I didnt know!

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5 iconic brand logo/name stories I didnt know! 1. #Evernote - Why elephant in the logo?The primary work of the app is to store a...
Tuesday, May 03, 2022

Williams sisters & art of learning from a movie

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#Inspiration from my son Cajoled my 11 yr old son to watch this beautiful family movie - "King Richard". Will Smith ...

Why going LONG is LIFE?

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Going LONG is the most undisputable law of Life! Here is why, we are told- 1. Don’t setup goals but a system. Don’t wait for i...
Tuesday, April 05, 2022

Laurels of Past - Relevant?

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Basking in Laurels of distant past - Justified? A lot of brands continue with decades old campaigns thinking that customers rem...
Saturday, April 02, 2022

Power of Will?

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Just do it! Where there is a Will, there is a way! Lot of such slogans or sayings, exhort us to simply move ahead and accompli...
Friday, February 11, 2022

Productivity Hack - Self Whatsapp Group!

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Self Whatsapp Group! This happens to all of us: 1.We browse, we find important links, we bookmark or use apps like pocket. 2.Imp...