Thursday, October 27, 2022

1000 true fans?

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Power of 1000 true fans > Power of mass media? In times of efficient and ROI driven #marketing , power of #community is a b...
Sunday, October 23, 2022

Book Review - Good to Great by Jim Collins

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Books worth enough to share your life with - "Good to Great" by Jim Collins This is like a book '7 habits of highl...

How to remember things for ever?

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How to learn, to apply forever? ‘Tell me and I forget. Teach me and I remember. Involve me and I learn.’ – Benjamin Franklin W...

50 years of Eno in India - From antigas to dhokhla

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50 years of ENO in India - A tale of Acidity & Dhokla! #ENO antacid dates back to the 19th Century, when James Crossley Eno ...

Heart & Soul of a brand?

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Heart & Soul of a brand? 1. Belong anywhere 2. Authentic Athletic Performance 3. Fun Family Entertainment 4. Rewarding Every...

Why do you check that app frequently?

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Why do you check that app frequently?  Because u know u will see something new? Or, Because u just might see something new? Read...

Book Review - The great mental models by Shane Parrish

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Finished this #book recently - The great #mentalmodels by Shane Parrish. The premise for one to read the book is - In life and ...

Should brands bow down for advising a story of change?

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Should brands bow down for advising a story of change? Brands tell stories. Stories that reflect the society at ti...

Metaverse - a fad?

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Metaverse - a new wave like Social media? Back in 2006-07, there was a new wave of social media & digital marketing trying t...

Brand Signage stunts- from Lucy Pizza to NolhtaceD?

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Brand Signage stunts- from Lucy Pizza to NolhtaceD? Brands are about stories. Stories that connect. And if stories, ...