Thursday, April 17, 2025

D2C Marketing Playbook

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Performance without brand has no pull. Brand without performance has no proof. In today's high-churn, attention-deficit di...
Sunday, March 23, 2025

Brand Identity ---> Life? Lessons from Ferrari World

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Bringing a Brand to Life? My recent trip to Ferrari World turned out to be a masterclass! Ferrari World is a masterclass in translating br...
Thursday, February 20, 2025

Viral Content playbook - Tanmay & Co.

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Playbook on viral films courtesy Tanmay Bhat & Co. 👉30 sec or less. 👉Less or no dialogues. 👉Phone watchable on mute. 👉Build intr...

Boost product stickiness & engagement without much spends?

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How to boost product stickiness and engagement without much business changes or spends? "Add user journey/usage milestones." ...

Social Media Ads 101 in 2025!

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Social Media Ads in 2025? Short form videos rule the roost but cumulative sum of others still high! Here is a recipe to leverage...

Marketing is about simplicity

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Marketing is about simplicity! Loved this simple venn diagram to define the charter for any marketing & growth team. The 3 circles or ...
Sunday, September 22, 2024

Book Review - Checkout

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Book Review - Checkout: The step by step, 7C method to build a dominant ecommerce brand. By Neil Verma & Ren Moulton. A great book which...
Friday, September 29, 2023

4️⃣ things you shouldn't ignore while building a product?

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  4️⃣ things you shouldn't ignore while building a product? Here is some advice posted from time to time "when u r building new pro...

Does marketing need to be real? No.

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  Is news real? No. Does marketing need to be real? No. 👉 #CGI (computer graphics Imagery) Globally CGI this year has taken the marketing ...

World Heart Day & a brand's tryst with Crisis

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  A brand story on World Heart Day!🫀 One brand story that comes to mind on Heart day is that of Fortune cooking oil & that of Sourav Ga...