The Running Marketer

With 'Running' as a developed passion, this 'marketer' pens his thoughts around all things consumer & marketing + habits/productivity tips on this blog.

Monday, August 11, 2025

D2C Brand Playbook - Part 9 - Your guide to estimate Marketing Budget.

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How do you arrive at marketing budget for your D2C brand? Most brands still set marketing budgets using folklore: Spend 5–15% of revenue. Ma...
Tuesday, July 22, 2025

D2C Brand Playbook - Part 8 - How to set up your Brand Health Track without spending 15 lacs/mth?

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  No budget for a traditional brand tracker? 👇 Here’s a D2C guide to measure brand health: What do you measure in a brand health tracker do...
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Nitin Chandil
Batch of 2008, IIM Indore.
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