D2C Brand Playbook - Part 4 - We will start marketing once product is perfect?

🚫 “We’ll start marketing once the product is perfect.”

If you’re a D2C founder saying this, you’re already late.


In today’s world, a great product isn’t enough.
And being the first mover isn’t an advantage if you move slow.

Many D2C founders proudly share that they have
• a game-changing WIP product
• early signs of product-market fit
• plans to “do marketing” after it’s polished

But the reality is:
Products get cloned. Fast.
The me-too brand that tells the story better, distributes faster, and builds community earlier; often wins.

And don’t plan a day to start marketing!
You have already started doing it.
Ask yourself:

What’s your own story?
Why have you created this product?
What drove you insane, that led to it?
What’s keeping you up at 3 AM working on it?
That’s your “brand”.

You have a working prototype.
Start talking about it asap - start raw.
Build in public. Showcase your authentic efforts.
Capture testimonials of first users, customers.
Showcase who is it for - solving for whom.
Show how it works. How it benefits.
Pitch it. Document it. Share it. You are already doing it.
That’s your “marketing”.

👉 First mover advantage is a gift. Don’t squander it by spreading your story when it’s too late!

The goal is not to shout louder later; it’s to be heard sooner, more consistently, and more authentically.

👉 Your story is an asset. Don’t delay its compounding.

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I share actionable insights on hashtag#brand, hashtag#marketing & growth for hashtag#D2C businesses. Follow me on linkedin, if you’re a marketer/ founder building yours.
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