D2C Brand Playbook - Part 7 - Define your brand name keeping these 8 tips in mind.

 

Starting a new D2C brand, is brand name important? Yes and no!


Yes, it’s important enough.

To be abstract enough to connect to your story.
Mokobara = Moko (tattoo ~your identity) and bara (carry with you) = carry your personality!
Nike = Goddess of victory.

To be abstract enough to be stretchable later across categories.
Lavie, yes. Baggit not so much.

To be connoting your category and yet not commodity.
'Joota' or 'Bag', might not cut thru later in terms of uniqueness.

To be having a zing to it such that it’s relevant enough (unless u intend to be ancient).
Imagine 'MySpace' or 'MySocialNetwork' in today’s times or even then.

To be unique and not misconstrued with another brand.
'Fkart' or 'Slipkart' will be a dangerous territory.

To be associated with positivity (unless intended otherwise).
'Amazon' was chosen from the likes of 'relentless' and 'cadaver'.

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No, not that important to be over you building a product first.

Nike founder have been selling tiger shoes (China) to iterate business model before Nike.

You can always fair it later.
Airbnb worked on identity later to create a meaning of thier name and identity. Standing for belonging.

Not happy with name? You can even change in initial years. But don’t break your head.
Shaadi.com started as Sagai first.

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So, take your time to coin a good enough name, but don’t fret much.

Any other tips on naming? Share
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