Marketing Principles @ Home

This post is going to throw a lot of insight into our households; the most neglected parts of all our marketers/sales guys who are outside in field or in offices making strategies to wow our consumers. We can rather learn a lot and apply most of consumer behavior/marketing principles at home only! This post is going to be a revelation of sorts..

Consumer is the King  - Be it your wife or your kid; this is a golden principle for them. Thou shall not follow it shall run great risks. Be it a trip to market or watching a particular channel; your wife and kids are like 'the consumer' and shall be treated like kings and be followed all times for better household hours :)


Customer Service is the key to success and peace - For couple who have just turned parents; they will agree to this principle with respect to their new-borns! Your kid, if not given service at 24 by 7; it will give you nightmares even during the days. Whether having food in the wee hours of the night or trying every trick to entertain the chap is what tells all newly become parents - that Supreme Customer Service for their kids is a MUST.


Customer is always right! - I am sure, all married men shall agree that this principle is the golden principle of marriage. Wife is always right. Thou shall not follow it shall suffer!

More will follow soon...watch this space.

Jagjit Singh remembered...

Apne aankhon ke samunder mein utar jaane de.
Tera mujrim hoon mujhe doob ke mer jaane de.

Few line from one of the ghazals of immortal Jagjit Singh; they now pose a new meaning!!

Missing jagjit at such odd hours. One more..

Gham ka khazana tera bhi hai mera bhi
Yeh afsaana tera bhi hai mera bhi

~nits

2012 - Happy New Year!

On this day, every year; which is actually 1st day of the year; there seems to be unnecessary excitement around people. And thats it!

I have received at least 35-40 SMS today wishing me a happy new year. And to say the truth i havent read any of them. The calls have been replaced by sms; the get-togethers by Facebook pics..and so on.

It all feels so artificial these days! Though, i am not a 'real' well wisher as well. Have not wished a good year today to many myself..

Anyways...another year to move forward to.

And its 2012. I still remember; i think on the same blog i have once written about my pic on business today's cover in 2015 :) How childish i was...playing the flagbearer of marketing in my IIMI days.

But reality is far from functional fights...life is missing. But 'marketing' was life earlier...again how childish at 27 i was..indeed!

Anyways..for ppl who are reading this blog...I Wish you all the happiness, life, success and whatever you desire; out of this planet! Happy new year.

~nits