Leadership principles by John Mattone (Executive coach of Steve Jobs)

Privileged to attend a session on intelligent leadership by coach of steve jobs, Mr John Mattone today at  #ETSalesStrategySummit  in Mumbai. Some gems from his session -

1. To succeed, Think #different and Think #Big. Success in terms of leaving a legacy.

2. Leaving a #legacy is possible when u switch to being #vulnerable, which means to lead and interact with open #heart and have the courage to touch others soul to leave a mark.

3. #Character being more important than anything else. Its by being a good human being u get the best out of this world.

4. Dont focus on weaknesses, focus on gifts and #strengths and keep working on them. Those gifts are your means to left a mark in the world. Dont get into comfort zones of ur strengths also. A sachin practices everyday.

5. Be #courageous in pursuits. Be #passionates, nobody remebers a calculated leader!

6. Take #feedback in. Course correct. To keep getting out of your echo chambers and comfort zones.

7. Feel #privileged. Always be in the #present. Connect with people to enrich them and get enriched.

#leadership #stevejobs #johnmattone

Xiaomi - Marching from pockets to rooms

From small screen to large screens, from pockets to rooms.

The battle to woo the masses with super specs at affordable prices has shifted from mobiles to TVs. Chinese players are all on with #Xiaomi leading the battle after being labled as No 1 #smartphone brand.

The koreans, be it #Samsung or #LG are more alert on this turf, dropping prices to hold one. Xiaomi is calling it the '#jio' disruption they want to do in TV space, can they?

Here is the landscape. 22,000 cr TV market. Mostly bought #offline. #Replacement frequncy much lower than a mobile. #Aftersales service a key cog. #Status symbol category more than a mobile. #Specs matter the most (Smart, light, big screen..); the old line hold the most - "Bada hai toh behtar hai".

All that jazz means, 1. its a massive game of #distribution as online TV buying would be lesser compared to phones. 2. The #ritual matters as in u go and checkout the TV in store before u finalise. 3. #Aftersales service can be a pain. 4. #Brandawareness with positive ego attributes matter! (Onida's punchline)

Thats where koreans score vs new entrants. But indian '#value' heritage of good brand at affordable prices with a sweetner for distribution might just what the doctor ordered!

#marketing #tech #disruption #consumer

Marketing Principles at Home

This post is going to throw a lot of insight into our households; the most neglected parts of all our marketers/sales guys who are outside in field or in offices making strategies to wow our consumers. We can rather learn a lot and apply most of consumer behavior/marketing principles at home only! This post is going to be a revelation of sorts..

Consumer is the King  - Be it your wife or your kid; this is a golden principle for them. Thou shall not follow it shall run great risks. Be it a trip to market or watching a particular channel; your wife and kids are like 'the consumer' and shall be treated like kings and be followed all times for better household hours :)

Customer Service is the key to success and peace - For couple who have just turned parents; they will agree to this principle with respect to their new-borns! Your kid, if not given service at 24 by 7; it will give you nightmares even during the days. Whether having food in the wee hours of the night or trying every trick to entertain the chap is what tells all newly become parents - that Supreme Customer Service for their kids is a MUST.

Customer is always right! - I am sure, all married men shall agree that this principle is the golden principle of marriage. Wife is always right. Thou shall not follow it shall suffer!

Why suddenly everybody is interested in delivering #Milk at ur doorstep?

Why suddenly everybody is interested in delivering #Milk at ur doorstep? There are plethora of milk apps (#milkbasket), #grocery #ecommerce players and #offline neighborhood retailers joining the milk-wagon! Why, so much fuss about a low margin, near commodity category like milk?

As indian consumers, we have grown up with #Amul as the only dominant voice in the category. A huge traditional distribution does the trick to make it reach our doorstep every morning. Whats the need to change ?

As a #consumer, its the Power to choose. The night before! When u install that app, because of a tech backed up supply chain, u can decide the night before, what u want to add to that milk? Eggs, Bread, Biscuits? Thats a common problem. U seem to run out of these daily needs and have to run to the kirana guy in the morning.

But what about #retailers? Because, they need a foot in the door. Its an opportunity to change ur #habit, and find a consumer who will buy higher margin categories. And its all stocked up near a big box or small shop near u.

And worldwide #investors dont reward so much on ur revenues so much as ur potential revenue thru active customer count. And India is the biggest populated fastest growing economy. And they have #money!

https://lnkd.in/fUPwvCV

Customers would have wanted a faster horse! - Henry Ford

#Convenience is the biggest attribute of future. Saving #time is the noblest thing to do for consumers. #Brands who marry #technology with #creativity to solve consumer problems with these 2 built in purposes (Convenience & lightening fast) will be the biggest brands of the future.

If you see history with recent successes, its there. Whether it is #Apple bringing Ipods and Iphones with huge convenience offerings or #Facebook with faster way to connect with people or #Google with its fastest search or #Amazon with its fastest delivery, broadest selection & value (Convenience). Its whats that happened. Creating convenience thru technology with creativity in exploring the unknown. 

Why ecommerce players are obsessive about number of clicks? Because they take consumer convenience as obsession to work at breakneck speed to make it happen. From multiple it became 'one click purchase' which in itself was a milestone. But just for a while. Today, consumers we are moving from many clicks to one click to zero clicks. Thats where #AI takes over! And thats what devices/apps like #Alexa or #GoogleHome or #Siri or #GoogleAssistant are doing. Taking convenience to the #ZEROCLICK saving time for the consumers to get what they want at lightening speed!

Why Tech companies are burning midnight oil to create smart appliances via Internet of Things (IOT) that will obey voice commands? Sounds bizarre. Taking customer convenience to an extreme. But that is the future. 3D printing was like a fairy's magic in childhood stories. But thats a reality. Why? To make consumer able to dream and create things basis his imagination. And #Imagination is human being's greatest asset for progress.

And did consumer ask for AI enabled products? Or smart bands? Or Smart cars? Did they dream about it? Did any consumer researches told that they have this need? I doubt it. Its the companies with obsession for consumer, that think about it, put in effort and take risks & create such #innovations. And rule #future.

As Henry Ford puts it fantastically well - “If I had asked people what they wanted, they would have said faster horses.”

Are you a Thermometer or Thermostat?

Are you a #Thermostat or a #Thermometer? I was so intrigued about this concept today, that it blew my mind.

A #thermometer matches with the temperature of the envoirnment. It is influenced by outside, if its hot outside, it will be hot (high temperature) and if cold it will be cool.

A #thermostat on the contrary is something that is driven from inside. Whatever may be envoirnment like (hot or cold), it will resist to give in and stick to what temperature it wants to hold on to (from inside).

In #life, whatever may be the #environment be (tough or easy), one should behave like a thermostat and be doing what it believes it should rather than giving in to the outside envoirnment or circumstances.

Be a #thermostat vs a #Thermometer.

#mind #leadership #drive #insideout #find #yourself