Just do it - such a lame line?

"Just do it"- a lame yet famous line ?

It is still one of the most iconic brand slogans till date.

Despite it being,

...so superficial.

..It's just a verb.

🤔Why is it so popular and connecting?

Why do people in 100+ countries swear by this line and buy running shoes?

👉Because, it has a great insight!

For the customers #Nike targets, there is this fundamental need:

To change. 

(When we change, we move forward)

To change the way you look (weight loss).

To feel what it means to be strong.

To break the status quo of months, years, or even decades.

To get rid of those thoughts seeped in shame that haunt you.

To break free!

👉But, everybody knows "change is the only constant" & still fail at it, why?

👉Because, all we want is to change BIG!

Overnight Success.

Radical Transformation.

Mt Everest.

Ultra Iron Man.

Run for the President!

👉And we all fail at that! Why?

We begin, often to move the mountain and when it doesnt, we fall back to our older self.

Technically, then we don't change.

👉"Just do it" is about small non-scary simple instant changes.

everyday.

every month.

every year or even a decade.

And then you move the mountain!

Just do it is all about the golden principle of starting SMALL and finishing BIG.

Just do it!

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I write regularly on consumer/ #marketing trends and habits/ #productivity tips. Follow #runningmarketer

Tom cruise runs like impossible at 61

Mission Impossible = Tom Cruise's running at 61!

Just watched MI-7; and am unusually upbeat about it.

Not due to the cliff jumping scene or the thriller plot etc, but to see him running like crazy in this movie too, at the age of 61.

And if u dont know about his heroics about running, here is some trivia -

1. He has run in ~44 out of ~52 movies till date.

2. His instagram bio says " Running in movies since 1981" 

3. His movies in which he runs gross more than the ones where he doesn't ;)

4. He also improved his running stance & speed by hiring a coach at age 42.

5. And it's not that he isn't fast; he might be at a speed of ~15 miles per hour in his scenes as per some blog articles. 

6. That is approx 15 sec for a 100 m sprint (The Usain bolt Olympics record is 9.58 sec) and for an actor, its awesome!!

That's quite mission impossible-istic trivia!!

Now tell me do you feel an urge to run 😎?

If yes, here is a quick plan to trick urself in doing it -

0. Choose a SMALL achievable goal for tomorrow & the week. Not big but small.

1.. Announce your running goal for a week on social media. (even if people laugh in reactions)

2. Set up an alarm for the morning run.

3. Keep shoes & track clothes next to it.

4. Just do it.

5. Announce it again on Social as a proof.

Repeat for a week. And increase goal only when u r comfortable. And trust me it works.

Up for it?

#running #motivation

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I write regularly on topics linked to consumer/ #marketing trends and habits/ #productivity tips. Follow #runningmarketer

Dhoni Vs Kohli way of thinking?

'Abundance' Vs 'scarcity' =
Dhoni Vs Kohli?

Weird comparison?
Yes, but it hits home a clear understanding for me.

👉When we assume that the universe has scarce resources,

we feel grumpy, envious, complaining and despise each others' success. We compete, we fight and we fret.

👉But when we assume its all abundant stuff out there for each one to enjoy,

we collaborate, we understand and we trust each other to get the best out of ourselves.

----

👉Dhoni way of thinking, to my mind assumes that good is everywhere and is there for us to avail.

- He trusts new-comers to even deliver on the toughest of time. He trusts & promotes.

- He doesn't fret on the uphill required rate and stays cool during provocation by others, mostly.

- He stays calm even if others drop catches or when everyone is fab. He waits with unusual calm, letting others remain calmer.

👉Kohli way of thinking, IMO is about getting the best out there, always. And if it doesnt happen, it shows which is around scarcity mentality.

- He pushes himself to deliver aggresively and expects others to do that. He pushes.

- He pays people in thier coins, if somebody sledges, he sledges too. Thus, he gets played to circumstances.

- He is expressive to the limit and shows his frustration overtly which puts everyone down too.

What do you think?

💡Irrespective, lesson is that when u believe in universal abundance, u collaborate, lead and do good to others Vs other side of scarcity, frustration, rivalry & anxiety, thats no good to others.

#attitude #life

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I write regularly on consumer/ marketing trends and #habits / #productivity tips. Follow #runningmarketer

Tanmay Bhatt & team's ad formula

Here is Tanmay Bhatt & team's ad formula!

I have become a fan of ad films coming out of Tanmay Bhatt and Devaiah Bopanna team (ex- AIB fame).

The formula IMO seems -

The Unbelievable paradoxical hook with a celeb

+

Deep insight that works for the brand

+

Twisted execution

= A viral  Ad

Don't believe this; lemme illustrate.

👉The Unbelievable Paradoxical Hook:

-A super angry Rahul Dravid (Cred)

-A super perspiring Vishy Anand (Subway)

-An OTT Karan Johar asking for affordable specs (Lenskart)

👉Deep insight:

- Cred pitches its coin benefits out of card payments as Unbelievable (as dravid getting angry)

- Answering 5-10 questions for a subway is a task!

- Lenskart is D2C tech player & makes lowest priced yet quality specs

👉Twisted Execution:

-Dravid breaking cars in a traffic jam

-Vishy sweating buckets

-Karan bargaining for higher price

Agree?
Liked any other recent ads? That made u laugh too?

#advertising #brand

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I write regularly on consumer/ #marketing trends and habits /productivity tips. Follow me #runningmarketer on LinkedIn

Bangalore & its many labels!

Bangalore?

The 2023 'layoff' city!

The 'outsourced' city!

The 'traffic jam' city!

The news keeps churning labels to this city where I live.

There are memes too -

- The airport here is in a different city.

- You can either drive to the airport or reach delhi via air in the same time.

- Silk Board is like Burmuda Triangle where u get sucked into traffic for hrs.

With a fantastic & scenic 10K run in the morning today, i felt deep gratitude to the city -

👉Its pleasant weather makes every morning a day of running (i remember how summers/winters are unbearable in Delhi).

👉The original label of 'Garden City' due to large lungs like Cubbon Park makes living enjoyable. Most roads have large trees giving you a great driving experience too.

👉The #technology adoption of the city is so powerful that u can venture out on streets without a wallet - every small shop or even vegetable seller has a QR.

👉The amalgamation of cultures is moving towards a melting pot of sorts, u dont feel challenged in terms of language - English/Hindi works mostly.

👉 Most of the new #startups are taking shape here, getting you an opportunity to be amidst deep change that will propel India from $3Tn to $15-18Tn in next 15 years.

🙏#bangalore

Somewhere i read today -

Gratitude is a superpower if you practise it, else you will feel lack of power and always be complaining - without any change in the external environment.

#india #life

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I write regularly on consumer/ marketing trends and habits/ #productivity tips. Follow #runningmarketer