D2C brand building playbook - Part 12 - How to build a CX led brand?

 

Building a D2C brand? 

Design CX not Support, to win over large brands, with 4 step EPIC framework.

Have heard many founders talk about Consumer Experience -
-listening to their pain,
-setting expectations,
-solving their pain in time,
-and fixing root causes.

But that’s customer service/support; not customer experience?

When you talk of customer experience; it means how to elevate an experience; how to make it memorable Vs fixing things gone wrong!

This happens: Not by fixing; but by designing.

Here is a quick framework on customer experience design - EPIC.

E-Elevation.

P-Pride.

I-Insight.

C-Connection.

Assess how you can apply this framework to your business.

For D2C brands, that’s a must
Vs
large giants led by middlemen!!

Building a D2C brand? Keep following this Blog.

Share your insights to add to this?

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I write regularly on D2C brand building, scaling growth & marketing insights. hashtag#runningmarketer