Here are quick takeaways from "Hooked" - by Nir Eyal; a superb book on understanding what is needed to be coded in products to make them habit forming for consumers resulting in high LTVs and high loyalty. Must read for folks in #Marketing or #Product Management.
The habit loop has been covered in many books earlier, but the investment leg in the loop is something worth noting as to why with time an app or product becomes more sticky!
Loved Nir's earlier book as well 'Indistractable' which was on how to keep urself focused and not distracted by habit forming products.
Key Takeaways -
Which Marketing/Business book you recommend?
#books #marketing #brands #consumer #psychology #productmanagment
