5 iconic brand logo/name stories I didnt know!

5 iconic brand logo/name stories I didnt know!

1. #Evernote - Why elephant in the logo?The primary work of the app is to store and remember the notes your write and it's for that reason it uses the Elephant symbol because the elephants have impressive ability to store the memory!

2. #Volkswagen - It means 'People's car' in German. There was a time when only very expensive cars used to be there on German roads. Volkswagen was a revolution.

3. #Budweiser: Named basis origin. Beer has been brewed in Budweis, Bohemia, since 1245. Budweiser means 'of Budweis'.

4. #Vodafone - This I had noted earlier…but unbelievable as to how a simple a+b+c name became a famous brand. It’s Voice + Data + Phone = Vodafone.

5. #Adidas - We all know it’s named after founder, Adolf Dassler. However, the story behind logo of 3 stripes is that they represent a mountain, pointing out towards challenges and goals people need to overcome.

Any other fascinating brand logo stories you came across? 

#brand #logo #marketing

Surprising Brand Collectibles - From a car branded tequila to pizza blanket!

Surprising Brand Collectibles!

Brand love can make brands to come up with unthinkable limited edition merchandise not even adjacent to the categories they operate in or want to extend thier brand in.

But still consumers love such surprises from brands - be it Tesla Tequilla in a signature bottle making an april fool joke come alive or now an Orginal Pan Pizza Blanket made by Pizza hut in association with Gravity Blankets!

Tesla Tequila has been sold out ($250) and is in great demand as per online articles. The Pan Pizza blanket has been launched recently selling at $150.

Which brands come to your mind where they have done the unthinkable and taken consumers by sweet surprise?

 #brand #marketing #pizzahut #tesla #tequila #blanket 

 #therunningmarketer

How Apple learnt from other industries and changed the brand forever.

#Learning from #book - The Four by Scott Galloway.

An interesting insight that Scott brings in his book while talking about Apple is about what made Apple this much successful in terms of a company generating huge profits.

While the entire history about path-breaking innovative simple consumer friendly products  - ipods, iphone etc is well known.

👉 The masterstroke by Jobs was to move away from 'nerdy' domain to luxury! From the likes of IBM, HP to another domain of Luxury and Opulence.

👉 The revealation that one cant charge premium in making better technology products but selling objects of desire and status.

🥇 Thus came the move of dropping 'computers' from 'Apple computers' to just 'Apple' dis-associating from the less pricey computers category.

🥈And creating temples of luxury (Apple Stores) in same neighbourhoods where you buy Prada, LV, etc; selling tech products the way luxury is sold - great lights, abundance of space, pampering service and what not.

And this made it into a brand that you gift others - Ipod, Ipad, Iphone, Smart watch and so on. You rarely gift a computer. You gift perfumes. Social Proof. Not Nerdy IQ thing.

Takeaway - "Learn from disparate categories also!"

Thoughts?

#jobs #Apple #brand #luxury #retail #marketingisSimple #consumer #tech

Dream11 - A huge opportunity

With more IPL games, i am falling in love with this jingle from Dream11's new TVC. Did you notice that soft music timed well with the brief emotional story about people who do anything for cricket?

Over the years, the TVC campaigns for Dream11 have moved from explaining the concept (how to play on the app and win money) to now celebrating cricket - India's biggest religion.

And with Dhoni's star power backing the brand and the way Dhoni is performing, its certainly getting larger participation from end customers (reported 50 m users)  and also evident from its newly found Unicorn status.

And i guess, there are huge tailwinds to the platform, given 3 potent factors of  indian cheap data savvy youth population, increasing ecommerce transactions and overall India's Cricket obsession.

There are other me too apps for betting on sports but by far, dream11 has emerged as a leader with right brand ambassador, early mover advantage and spending on advertising. That too, the advertising is moving in the right direction for developing the brand as a leader expanding the user-base by celebrating cricket.

Space to watch out! #dream11 #cricket #dhoni #tvc

Checkout the video here -

https://lnkd.in/fq8gXJz

Patanjali & its captive consumer

With news of #Patanjali realizing its apparel dreams with 'Patanjali Paridhan' coming to fore, one can imagine what opportunity it is trying to tap in this category.

Its the big mass of loyal #customers who use patanjali ayurvedic medicines and FMCG products. Demographics - Everywhere, middle aged to old, across SECs. Psychographics - Faith in roots: be it ayurveda, swadeshi, religion, indigenous culture and so on.

What kind of #apparel will make sense? - All growing categories in apparel - Ethnic wear, athlesiure (read yoga wear), inner wear (closer to skin organics) and basic essentials in western wear.

#Brand Promise - Sasta, Shudh & Swadeshi.

"Clothing is Baba Ramdev's next big bet. His enterprise Patanjali — which has disrupted India's FMCG market — is set to enter the apparel business by May, The Ken reports (behind paywall). ‘Patanjali Paridhan’ will have 600-700 retail stores across the country in Tier 2 and 3 cities, though it has also partnered Big Bazaar’s fashion arm, FBB, for distribution. The products, priced at Rs 300-2,000, will compete with the likes of affordable fashion store V-Mart and FBB itself." - Linkedin News

Zomato MC BC campaign - Hot n Delivered

Zomato Campaign - Hot n Delivered in time! But erred on one.

The recent outdoor campaign by #Zomato, a food search and ordering app #brand; gotten itself mired in a #controversy trying to be too cool.

In my opinion, the #campaign did deliver in terms of first objective of being noticed with its clever one-liners inspired by pop culture.

Oonchi hai building lift teri band hai..
Rajni cant do it, we can..
Crime master b.o.g.o...
Acche din..
Mc. Bc...

Err..the last one didnt go well with a lot of people. Rightly so. If pop-culture is abusing (say in delhi), u cant use it to attract eye balls. That too from a brand seemingly anchored in a sage + explorer space archetypes.

However, i think after a long time, a fantastic and optimal usage of #OOH media with clear agenda of Noticeability, Simple Messaging (just words, no image) ,clear 'brand colour+logo' presence and optimal usage of space on varying sizes without impact on readability.

That too from a category, which has just been putting food pics every now and then across media types. #Brilliant!

Just with that error of one creative...going awry. The lesson is to mind the gap between 'excellently relevant and creative ' and 'creativity going over the top'.

Pic credit - #livemint

Understanding Social Media and Donuts

Social Media decoded in one picture! Thats a fantastic way to explain #socialmedia platforms and thier usage by audiences!!

#Twitter is about immediate information and news while #Facebook is a richer way to exhibit your interests with your friends.

#Foursquare is locational vs #Instagram/#Pinterest is more about romancing the visual medium with filters and edits.

#YouTube obviously is about extremely rich audio visual content for storytelling while #LinkedIn is all about telling the world about your skills and experiences to add value to the network.

#Google plus's narrative is something which is not what i subscribe to, though it speaks of its least usage and fading away.

#Donuts for eating!!

However how #brands use it mostly? Same content (shots/vids/pics) on donuts replicated all across platforms!

What they get out of this lesson? Irrespective of nature of social media platform, just plug in the donuts!!

And show it bigger and better! Zoom on it, show it big size; anybody whether on twitter or facebook or Instagram should not miss my BIG DONUT!! Its all about the Donuts!!

Pic Credits - #MadOverMarketing.