In the age of #InfluencerMarketing; these newly arrived Influencers are often using age old 'ctrl c+ctrl v' approach to take thier brand's message forward. #Millenials spot these copy pasted trends easily and the entire spend on influencers goes in-vain. There have been so many instances of late of such kind. There is a need for #socialmedia classes for those #influencers!
Or the brands themselves need to give social media primer before they hand over the brief.
#marketing #storytelling
