Zomato MC BC campaign - Hot n Delivered

Zomato Campaign - Hot n Delivered in time! But erred on one.

The recent outdoor campaign by #Zomato, a food search and ordering app #brand; gotten itself mired in a #controversy trying to be too cool.

In my opinion, the #campaign did deliver in terms of first objective of being noticed with its clever one-liners inspired by pop culture.

Oonchi hai building lift teri band hai..
Rajni cant do it, we can..
Crime master b.o.g.o...
Acche din..
Mc. Bc...

Err..the last one didnt go well with a lot of people. Rightly so. If pop-culture is abusing (say in delhi), u cant use it to attract eye balls. That too from a brand seemingly anchored in a sage + explorer space archetypes.

However, i think after a long time, a fantastic and optimal usage of #OOH media with clear agenda of Noticeability, Simple Messaging (just words, no image) ,clear 'brand colour+logo' presence and optimal usage of space on varying sizes without impact on readability.

That too from a category, which has just been putting food pics every now and then across media types. #Brilliant!

Just with that error of one creative...going awry. The lesson is to mind the gap between 'excellently relevant and creative ' and 'creativity going over the top'.

Pic credit - #livemint

Understanding Social Media and Donuts

Social Media decoded in one picture! Thats a fantastic way to explain #socialmedia platforms and thier usage by audiences!!

#Twitter is about immediate information and news while #Facebook is a richer way to exhibit your interests with your friends.

#Foursquare is locational vs #Instagram/#Pinterest is more about romancing the visual medium with filters and edits.

#YouTube obviously is about extremely rich audio visual content for storytelling while #LinkedIn is all about telling the world about your skills and experiences to add value to the network.

#Google plus's narrative is something which is not what i subscribe to, though it speaks of its least usage and fading away.

#Donuts for eating!!

However how #brands use it mostly? Same content (shots/vids/pics) on donuts replicated all across platforms!

What they get out of this lesson? Irrespective of nature of social media platform, just plug in the donuts!!

And show it bigger and better! Zoom on it, show it big size; anybody whether on twitter or facebook or Instagram should not miss my BIG DONUT!! Its all about the Donuts!!

Pic Credits - #MadOverMarketing.

Millenials behaviour and opportunities

#Millenials consuming behaviour and #privatelabels push of online retailers, is seriously cooking up a #retail #storm!!

Few key symptoms -

1 Millenials demand #performance vs #logo - Its not about flaunting a logo that labels them as connesieurs, its more about understanding what they possess. Its like apple vs nexus or one plus. Explains the rise of such brands.

2 Millenials seem #practical in price value equation - Marketing and Brands is about profits, doesnt appeal to them, they are ok with private labels with quality output. They read #reviews to trust a new brand and easy return policy makes it work.  Shows growing emergence of private labels like amazon basics.

3 Millenials #search #google or app for literally everything - Thats a big one! Thus, white dress shirt search will land them to more often than not to private labels rather than the white shirt from ralph!

Imperatives??

#Brands need to create an unmatchable offering mostly thru fantastic quality at the right price. And engage in whys of #storytelling of how the brand aligns to thier #pragmatism. Curate personalized collections via #VisualMerchandising in a physical store. Plan #human-interaction to aid in story-telling and #feedback so that u appear as a brand that cares.

Elephants can Dance! - From Maruti to Haldirams

Elephants can Dance!!

Haldiram & Maruti on the front page of The Economic Times Times today for positive reasons.

With 'natural', 'authentic' and 'indigenous' elements creating a new trend and increased demand, #Haldiram toppling #Pepsi from No 1 snacks player by turnover is a sign testifying the wave.
From humble beginnings in Bikaner to chance expansions in other parts and later managing the entrepreneurial spirit thru 4 generations; Haldiram story has its share of ups and downs, as mentioned in a book - Bhujia Baron. But today's news makes a new cover page!

#Maruti, from a brand that ran its 800 model for more than two decades with incremental changes; today is a model churning behemoth.
From mass to class, the brand has brought numerous car brands with 'ferrarian' speed to make it premium and yet with volume. From Swift to Dzire to Ciaz to Baleno to Grand vitara, it has some 6 cars in top 10 passenger car market by volume.
From a brand around value (kitna deti hai?) to premium appeal (Nexa experience) it has hit home run everywhere. No wonder the stock is pricier than #Ferrari.

Indian #Elephants are starting to #Dance, a properly  choreographed one!! #MakeinIndia

#consumer #businesses #india

Movie Review - Dangal

There are movies which are made for pure entertainment, to be watched at one time to let go of your realities of life. And then there are movies which are made to inspire and motivate you to face those harsh realities of life. Dangal belongs to latter.

I am no particular khan fan. But Aamir yet again, at the end of year gives a chance to reconsider him, to fall in love or under awe with him. The sheer work ethic with which I am told that he pulled off the makeover of time travel in the movie. Aamir is one of the finest, be it pk, 3 idiots, ghajni, Laggan...and list is on.

Dangal is spectacular. Dangal is masterpiece. Dangal is a movie you live inside with. Dangal is a movie you take out with you in ur lives. Dangal is a concoction of real life heroism and smart dialogues and brilliant performances.

Aamir as an actor makes you feel his life as he prepares his girls to the time he is tested by her disciple only. You run thru what his character goes thru and feel his emotions all thru. And he does it by putting right Haryana accent to gem of dialogues. He says once in the movie - Dangal ladne se pehle,  dar se ladna padta hai!

Geeta kumari played by 2 girls - younger and older version as a character was the executor in the script, her father being the master. Fantastic performance by both girls, but I really fell in love with the small girl who spoke so fantastic haryanvi and shown the dare in her eyes as she prepared to fight against men.

Babita as a character,  is the side role and done justice again by the other two girls. She displays that fine nuance of understanding her father when relationship of her father with geeta goes awry. Her smaller version also gives those funny punches to the movie which are required to tone down the intensity.

A sidey,  the cousin of the sisters plays a vital role of fun and an effective narrator of the story.

Music is awesome and I wonder how primal pulls such kinds at times. I liked gilahriyan and obviously dangal title track. Written by amita Bhattacharya, it's an amazing song..I liked the lyrics after a long time..may be since chak de india track, in that genre.

And, without giving any spoilers, at the end of it you gather a lot of things from the movie, - a desire and motivation to win against all odds, great lesson as a parent on what all Mahabir did for her daughters and how future of kids is dependent on the parents,  and above all the passion and dedication that the trio showcases on screen to achieve the end goal of getting and international gold.

It's a must must watch for anybody who wants to live life! And it's a truly story. So much inspiring life!!