With more IPL games, i am falling in love with this jingle from Dream11's new TVC. Did you notice that soft music timed well with the brief emotional story about people who do anything for cricket?
Over the years, the TVC campaigns for Dream11 have moved from explaining the concept (how to play on the app and win money) to now celebrating cricket - India's biggest religion.
And with Dhoni's star power backing the brand and the way Dhoni is performing, its certainly getting larger participation from end customers (reported 50 m users) and also evident from its newly found Unicorn status.
And i guess, there are huge tailwinds to the platform, given 3 potent factors of indian cheap data savvy youth population, increasing ecommerce transactions and overall India's Cricket obsession.
There are other me too apps for betting on sports but by far, dream11 has emerged as a leader with right brand ambassador, early mover advantage and spending on advertising. That too, the advertising is moving in the right direction for developing the brand as a leader expanding the user-base by celebrating cricket.
Space to watch out! #dream11 #cricket #dhoni #tvc
Checkout the video here -
