Building a D2C brand?
Design CX not Support, to win over large brands, with 4 step EPIC framework!
Have heard many founders talk about Consumer Experience -
-listening to their pain,
-setting expectations,
-solving their pain in time,
-and fixing root causes.
But that’s customer service/support; not customer experience?
When you talk of customer experience; it means how to elevate an experience; how to make it memorable Vs fixing things gone wrong!
This happens: Not by fixing; but by designing.
Here is a quick framework on customer experience design - EPIC.
Elevation.
Pride.
Insight.
Connection.
Read thru the deck, on whats the actionable insight on each;
that you can impelement in your business.
For D2C brands, that’s a must
Vs
large giants led by middlemen!!
Building a D2C brand? Find ever-expanding D2C playbook post (comments)
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I write regularly on D2C brand building, scaling growth & marketing insights. runningmarketer