Playbook on viral films courtesy Tanmay Bhat & Co.
👉30 sec or less.
👉Less or no dialogues.
👉Phone watchable on mute.
👉Build intrigue in the first 3-5 sec.
Works better with a known celebrity.
-Juhi chawla comes at 3. (swiggy ad)
-Vishy's sweat at 5. (subway ad)
-Madhuri dance audition at 3. (cred ad)
👉Add product insight in the middle.
-Swiggy delivers everything so fast.
-Answering 10 Qs for a subway is a task.
-Lenskart is D2C & delivers lowest price.
👉Keep creative execution twisted.
-Juhi taken away, rolling delivery boys.
-Dravid breaking cars
-Vishy sweating buckets
-Karan Johar bargaining for higher price
----+
They are just killing it with every piece.
What would you add?
#advertising #digital #content #marketing
No comments:
Post a Comment