Marketing Principles @ Home

This post is going to throw a lot of insight into our households; the most neglected parts of all our marketers/sales guys who are outside in field or in offices making strategies to wow our consumers. We can rather learn a lot and apply most of consumer behavior/marketing principles at home only! This post is going to be a revelation of sorts..

Consumer is the King  - Be it your wife or your kid; this is a golden principle for them. Thou shall not follow it shall run great risks. Be it a trip to market or watching a particular channel; your wife and kids are like 'the consumer' and shall be treated like kings and be followed all times for better household hours :)


Customer Service is the key to success and peace - For couple who have just turned parents; they will agree to this principle with respect to their new-borns! Your kid, if not given service at 24 by 7; it will give you nightmares even during the days. Whether having food in the wee hours of the night or trying every trick to entertain the chap is what tells all newly become parents - that Supreme Customer Service for their kids is a MUST.


Customer is always right! - I am sure, all married men shall agree that this principle is the golden principle of marriage. Wife is always right. Thou shall not follow it shall suffer!

More will follow soon...watch this space.

Jagjit Singh remembered...

Apne aankhon ke samunder mein utar jaane de.
Tera mujrim hoon mujhe doob ke mer jaane de.

Few line from one of the ghazals of immortal Jagjit Singh; they now pose a new meaning!!

Missing jagjit at such odd hours. One more..

Gham ka khazana tera bhi hai mera bhi
Yeh afsaana tera bhi hai mera bhi

~nits

2012 - Happy New Year!

On this day, every year; which is actually 1st day of the year; there seems to be unnecessary excitement around people. And thats it!

I have received at least 35-40 SMS today wishing me a happy new year. And to say the truth i havent read any of them. The calls have been replaced by sms; the get-togethers by Facebook pics..and so on.

It all feels so artificial these days! Though, i am not a 'real' well wisher as well. Have not wished a good year today to many myself..

Anyways...another year to move forward to.

And its 2012. I still remember; i think on the same blog i have once written about my pic on business today's cover in 2015 :) How childish i was...playing the flagbearer of marketing in my IIMI days.

But reality is far from functional fights...life is missing. But 'marketing' was life earlier...again how childish at 27 i was..indeed!

Anyways..for ppl who are reading this blog...I Wish you all the happiness, life, success and whatever you desire; out of this planet! Happy new year.

~nits

Work _____________Balance

Stumbled on my own blog after so many years...saw some comments which readers have put in...some talking about dreams, some about IIMI, some about lost friends..

Feeling like writing something...but wheres the time?

Job, Work, Boss, Operations, Phone calls, mails....an MBA changes everything i think now.

Now my gmail/facebook don't get many senders/posters...asking me how am I, what i am upto..and so on. Truth is, even others are caught in this daily run - Getting work done, clearing mails, taking phone calls..

Now my phone rings all the time! And 99.5% all work! Between life - Official and Personal...personal has faded away!!

My family awaits a clean weekend (which has a Saturday...) but not happening. My kid has understood that i am a person who is available post 9 pm on weekdays and more than hourly affair on Sundays.That's exactly like a TV Soap!! Runs on Weekdays at prime time and bigger telecast on Weekend! As i am typing this; i am discovering the same...i have become a soap on an idiot box??

Whats more - There is a bigger idiot box (lid open box) on which i am typing right now and that has become a place i am always available. So much for human touch in this universe.

And not to forget the small screen on my mobile...so it has become 'Smart' and have made fools of us. Its like a tracking device for Bosses to find out - What you are upto...Hmm that's why my company pays the bill!

So much for life, for creativity...?

And, now i feel paradoxical about the name with which this blog is named - 'Creativenits'.

Enough realization to close this post.

~ nits

Some Memories of the past...

Some sad thoughts in my mind are on and yes they belong to Planet I. Some brilliant people we have worked with/learnt from at planet-I during 2006-08. Some of them were -

Nikhil Malhotra - Amazing Guy with all ideosyncracies inbuilt. a new perspective about things and an awesome actor. I remember, when we joined the Theatre Club at planet-I, this guy taught us how to create sound of rain in the common room. Just use finger tips of two hands and clap with them and you have rain gushing all over. And i sai...wow! We even did our first theatre mime act with him! We shared jokes & stuff during our crossover with this different senior at I & remember him even today!

Deepali Bhatia - One of the seniors with ample & diverese experience of journalism, She rocked the Utsaha! Stage we know. She was again an animated character & we saw lot of energy during Utsaha! And we remember her today as well.

Neha Singh - One of our Batchmates, she was the most effervessent girl in our batch & she can talk about anything and everything. We remember little acts of cute girl even today.

Nitesh Agarwal - This was one of the un-talking kind of guy i met and was two rooms past mine on my floor - the N Floor. And most of the times...he was very chill & sombre kinda guy. And we remember him as well.

Today the reality is that we can only remember these guys! They have shared some experience of life with us and then went away! May they come back & share the same energy/enthusiasm with a newer set of friends!

Planet-I or some ppl of planet-I still remember them!

-nits

Movie List - (Depression killers)

Was recommending few movies to my friend..then i thought it would be cool to put the movies i like most in my life...especially movies which inspire you and create a burning desire to achieve your dreams/goals. (Though it is just a thought..some people believe in it..some dont)Anyways hers the list -

Extremely Powerful Movies

The Shawshank Redemption (Life turner for me!!)

The pursuit of Happyness

Cinderella Man

Schindler's List

Brave Heart

Gladiator

Patriot

Its a wonderful Life

Powerful ones..

Men of honour

The Insider

The last Samurai

Seabiscuit

The Fountainhead

Jerry Maguire

Hindi ones

Black

Mein Aazaad Hoon

Swades

Will add more...and also put in ur comments, movies which inspired you! 

Marketing is missing..

Dream lives on & still a dream!

Even after years of persistence to enter the world of ideas, business plans, marketing warfare...the marketing world remains elusive(lost). Why?

Blame the subprime crisis, it rocked US & EU, and had an indirect effect on the economies of the world including india. Indian financial sector has been marred in a way it will take 1-2 years at least to get back to normal. Stock Markets....you already know!!

However, people tend to say that consumer-driven sectors like retail & FMCG should be shielded from such meltdown. This isnt true. Retailers have been hit really hard this year 08-09. Consumer Spending declined given the fears of rising inflation, melting equity market & increasing interest rates! Also, the apparel exports declined like anything as lakhs of workers went without jobs and mills closed given the lost business demand from US & EU.

What else, 26/11 happened and drove away consumers from shopping malls, giving them a run for thier invested money (rentals, inventories, promotions...). Diwali season was a 'Diwala (bancruptcy) situation. SALE SALE SALE...everything was on sale...but what got sold were those banks in Us & EU...including the prestigious 'Lehman Brothers'!!

And now the latest from India itself...to add to all the worries...'Rajugate' - 'Satyam' got its balance sheets fudged & kept running in the inflated fashion for 7 years...The only problems i have with Mr Raju...is that why this time only - to clear the burden on your conscience! - To put us in burden....??? So, 53000 people might soon be in the run for a better job...er rather for a job! Raju will not be associated with 'Chacha' anymore!

Given these times...MTs are yet to get into some meaningful profiles - personally i have been through cost-cutting task forces, Rental negotiations, Warehouses, Logistics, Competition Scan, Product Cycle Project and blah blah blah....

Marketing is still elusive,....and the dream continues!! Long live Kotler!

~ Nits

Marketing world starts...!

Started a new phase in my life...finally out of the software world...!

New job....with new status of married and employed!

The new phase starts in retail/marketing profile in a retail apparel manufacturer!

Can you imagine from software codes to apparrel (i m staggering to spell it only..:) )? However, i think this will be interesting. I have already spent past few days in visiting various malls (as i have been doing since my MBA started..) and my roommate is already cribbing about how i keep dragging him along.

Branded Apparel from some estimate i read last time is around 9000 crore market in india, and each brand is doing a miniscule amount of it given the spate of brands in the market. And given the population advantage, young poulation, increasing incomes...(u must have read it hundred times i guess..), this market is a big opportunity. And truely so, each brand is trying to put up some presence in malls, high streets, tier II, III cities..wherever they can find a manageable rental (thats kinda rare these days...).

However, as marketing bhakt, i always wondedred how cool is FMCG to start a marketing career..but i realize now that apparel market is very tough....given the no of brands ( i heard that it was 28000 on last count in India), and the kind of least u can do in product differentiation....ppl have already tried segmentation - pricewise, genderwise, occassionwise, designbased...agewise...whats left? The kind of retail formats thru which apparel is sold are again umpteen...LFR, MBO, EBO, SIS, MOMPOP, ....And promotions? - buy 2 get 6 free, flat 50 + 20 + 5 + 3.45 + 2.657 % less (what does that mean???), a gillete on 2 trousers, .....again u start doubting am i buying the right stuff...

SO, the big question i am asking these days is that what i will do as a marketing person in apparels?? Whats left?

Lets see....how things move!

Proxy!

This post is a proxy!

The same proxy which respected participants used to practise in the pious corridorrs of an institute...

My life has changed with lots...

1. MBA Over! (Alas!)

2. Life Over....err bachelor life (u can understand...it sounds the same!)

3. New life calls...(joining in june)!

4. No Newsgroups to refresh :(

5. No more vella chai-friends to bakar with..

6. No indori poha :(

7. No MERCURI activities...

8. No Tension (???) - thats another problem

9 No workload :(

10 No late nite maggi-chai-omlette

....

...............

You can understand!

Bored!

~nits

PS - written in the spirit of blogging....however i am happily married :)

Learning from Class...

Had just finished one course called Rural Marketing in Term 6 of MBA programme. The professor was a 66 year old veteran in rural marketing..Mr. Rajan. He tought a lot of new things and most importantly key insights about rural people, rural markets in India from his vast experience of 3 decades!

He concluded the course with few things on personal front, which i believe really do matter:
1. Success of a person is not measured by the money he earns or by the status...but whether he/she played all his/her roles perfectly be it son, parent, husband, brother, employee, etc
2. Dreams = life, else you are dead! Whats the point in living a life of compromise....dreams should lead your actions!
3. Nothing is impossible. Create a balance sheet of all your assets & liabilities (which you think) and revisit them periodically in life....see that most of the liabilities have been moved to assets side.
I guess real nice learnings from life. Thankyou Sir!

~nits