Movement towards Mobile #wallets and complete digitization is on its way. Post #Demonetization, now there is month on month drop in ATM transactions and cash withdrawl while usage of wallets and card transactions are growing.
Consolidation is on cards in wallets space as biggies jostle for acquistions of fintech players. From #paytm, #freecharge, #mobiqwik to #amazonpay and #phonepe. Post consumer acquistion thru cashbacks, now players are pumping money into offline retail space where paytm's reach is unmatchable.
And to acquire large number of merchant POS to enable forced adoption of a wallet; there will be more partnerships of the likes of #zopper. May be partnerships in space of loyalty aggreggators like capillary, quicksilver, easyrewards which have large POS reach with these wallet players will pave the way for next chunk of transactions acquisition.
And its evident with monies being pumped in India by likes of #Flipkart/#Amazon. Why not? #Payment is key to #Purchase as well as #POSdata leading to insights in buying behaviour and patterns to create better #selection making the commerce efficient and profitable.
No wonder why wallets space is so hot; and ATMs are dying. See all 3 news in one place; telling the #story of #money getting #digital.
No comments:
Post a Comment