"Just do it"- a lame yet famous line ?
It is still one of the most iconic brand slogans till date.
Despite it being,
...so superficial.
..It's just a verb.
🤔Why is it so popular and connecting?
Why do people in 100+ countries swear by this line and buy running shoes?
👉Because, it has a great insight!
For the customers #Nike targets, there is this fundamental need:
To change.
(When we change, we move forward)
To change the way you look (weight loss).
To feel what it means to be strong.
To break the status quo of months, years, or even decades.
To get rid of those thoughts seeped in shame that haunt you.
To break free!
👉But, everybody knows "change is the only constant" & still fail at it, why?
👉Because, all we want is to change BIG!
Overnight Success.
Radical Transformation.
Mt Everest.
Ultra Iron Man.
Run for the President!
👉And we all fail at that! Why?
We begin, often to move the mountain and when it doesnt, we fall back to our older self.
Technically, then we don't change.
👉"Just do it" is about small non-scary simple instant changes.
everyday.
every month.
every year or even a decade.
And then you move the mountain!
Just do it is all about the golden principle of starting SMALL and finishing BIG.
Just do it!
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I write regularly on consumer/ #marketing trends and habits/ #productivity tips. Follow #runningmarketer
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