A great book which lays down steps on how to build an ecommerce brand.
7C
Core
Customer
Community
Competition
Creative
Content
Channels
While all this aligns to classical models of:
-STP (Segmentation, Targeting & Positioning),
-Consumer Behaviour (Maslow's theory),
-Porter's 5 Foces Model
-Branding (purpose- concentric circles to persona)
-Content ( storybrand model)
-IMC (amplification across 360 touch points)
....and so on; it seems like a great summarized playbook for online first marketers.
#books
#marketing
