D2C brand playbook - Part 11 - How to get to GenZ?

GenZ is a big opportunity in India!

Here are the stats:

- Born (1997–2012); ~380 Mn people > total population of US
- ~50% of them already earning. Direct Spends ~$250Bn.
- To become $~2Tn by 2030!

(BCG Snapchat 2024 Study)

Here is a playbook basis my learning while building an EV brand targeting GenZ for a product:

1. Creator

2. Content + PR Play

3. Community

4. Founder/Employees Brand

5. Building in Public

#runningmarketer #D2C #Brand #marketing #GenZ #India