Brand Identity ---> Life? Lessons from Ferrari World

Bringing a Brand to Life?

My recent trip to Ferrari World turned out to be a masterclass!

Ferrari World is a masterclass in translating brand essence into a tangible, immersive experience; consumers can feel it!

During my recent visit, I saw firsthand how it checks every box of great brand storytelling:

👉Design that Speaks: The sprawling 86K sqft structure, with dynamic curves and the iconic red roof, mirrors Ferrari’s sleek aesthetics.

👉 Cultural Authenticity: From cobbled streets like floors to pasta/pizza cuisine to immersive virtual rides to Italy, the park breathes Ferrari’s heritage.

👉Core Brand DNA: Rides like Formula Rossa (240 kmph - world's fastest roller coaster!) ensure you feel the thrill Ferrari stands for.

👉Iconic Identity: The mesmerizing, logo-shaped roof—also the world’s tallest space-frame structure, exclusively placed away on an island, its all speaks brand’s essence of exclusivity.

👉 Storytelling at Its Best: There was a ride that takes you through Ferrari’s making—what better way to connect consumers with the brand’s soul?

When you have such an experience, you realize how each of those identity docs: brand keys or brand stands come alive!

Any indian examples of a living & breathing brand experience?

#Brandstrategy
#Marketing #Ferrari #Brand

Viral Content playbook - Tanmay & Co.

Playbook on viral films courtesy Tanmay Bhat & Co.

👉30 sec or less.
👉Less or no dialogues.
👉Phone watchable on mute.
👉Build intrigue in the first 3-5 sec.
Works better with a known celebrity.

-Juhi chawla comes at 3. (swiggy ad)
-Vishy's sweat at 5. (subway ad)
-Madhuri dance audition at 3. (cred ad)

👉Add product insight in the middle.

-Swiggy delivers everything so fast.
-Answering 10 Qs for a subway is a task.
-Lenskart is D2C & delivers lowest price.

👉Keep creative execution twisted.

-Juhi taken away, rolling delivery boys.
-Dravid breaking cars
-Vishy sweating buckets
-Karan Johar bargaining for higher price

----+

They are just killing it with every piece.

What would you add?

#advertising #digital #content #marketing

Boost product stickiness & engagement without much spends?

How to boost product stickiness and engagement without much business changes or spends?

"Add user journey/usage milestones."

👉Creating user experience milestones is a great playbook for boosting product stickiness, engagement and shareability.

👉Products like Runkeeper or audible for example keep me engaged with their milestone badges that help me as well as the product:

1. Product finds right associations

Dopamine boost with a meaningful badge unlocked.

2. Higher shareability

Make me want to share them on my social network and get more people to try the product (natural acquisition vs incentive based forced acquisition)

3. Higher engagement

With such badges at times consumers also stretch thier product usage to unlock one more badge! Helpful both ways!!

4. Higher trust

Brands earn more trust with such tactics to build engagement vs forced UI behaviour or incentive led referrals.

Thoughts?

#marketing
#product

PS - Here are my Runkeeper and Audible milestones!

I hope to add more records on running and reading this year!!

Social Media Ads 101 in 2025!

Social Media Ads in 2025?

Short form videos rule the roost but cumulative sum of others still high!

Here is a recipe to leverage content formats on Social inn2025:

Short form Videos
Use them to entertain/shock & awe to stop that vertical thumb swipe:
- Magical capabilities of your product
- Flip existing narrative on category
- Unexpected collabs

Statics
A picture is worth 1000 words, create beautiful thumb-stoppers:
- Less text, Punchy copy
- Grand announcements
- Product romancing
- Consumer slice of life

Carousal Ads
Episodic stories/Expansive showcase
- Curiosity in 1, 2 and culmination on 3rd
- Product range showcase - colour 1, 2..
- Customer testimonials

Stories
Temporary Reminders
- Countdowns to an event
- Contest alerts
- Did you miss this post?

Long form Videos
Education
- Product/Category explainers
- Demonstrations
- Testimonials
- Event streams

Which format do you think works best?

#socialmedia #content
#marketing

Marketing is about simplicity

Marketing is about simplicity!

Loved this simple venn diagram to define the charter for any marketing & growth team.

The 3 circles or sub-functions actually work together to have that always on marketing & growth engines -

Growing the brand:
- Culture that users share, with a defined mission, values & purpose
- Reason why people believe in u
- Creation of demand for future
- Nurturing people till they actually have a need to buy ur category

Growing the user base:
- Acquiring an effective userbase
- Optimising for CAC
- Referral programs
- Growth loops
- Capturing demand effectively

Growing the user value:
- Retaining demand effectively
- Deliver delight & drive more value (LTV)
- Upsell/Cross sell

#marketing
#growth
#brand