The world would never be same post covid given our habits will change. Habits require a min of 21 days to develop while we seem to have much more!
As consumers, we have changed so much in last few weeks. Our time spent on screens has skyrocketed. We are trying digital variations of various old world necessities already –
a) Epapers over physical Newspapers/magazines
b) Fitness Videos/Live sessions Vs a gym
c) Cooking food via online videos Vs ordering food
d) Watching user generated content over social media Vs proper content
e) Reading/listening to digitalbooks Vs physical books
f) Watching new genres of OTT content Vs Cable because of lack of fresh GEC content
All this will have some retention effect as we come out of lockdown & thus brands are pivoting to add value to user experience in this period –
1. YouTube changed its metrics of views from millions/billions to Lakhs/Crores.
2. LinkedIn has added new features including ‘Featured Content’
3. Many digital reading apps have given free trials for weeks/months – Kindle, Blinkist.
4. Education Content brands offering free classes/content – Byjus, Amar Chitra Katha.
Are you seeing any changes in your habits in this lockdown with adoption of a particular app/product or service? Which one?
