I came across this thought today...and i think have read it somewhere before also. To me seemed like a hyperbole of sorts...with impressive words sandwiched to create an awesome sentence.
However, I started thinking about it.
One-day long back in my life, I believed that I would want to be part of this exciting marketing and advertising world... Having no idea of first or third hand experience of it, being a son of an engineer turned businessman and having spent 18 odd years reading dainik bhaskars of the hinterland ( no exposure to business press).
But I think, the belief came from reading a few business magazines during CAT preparation. And I believed it..that I can.
Thoughts started zooming in on my mind..as to how exciting life would be around brands and consumer behaviour etc. Al rises and Jack trout rocked my engineering days with I reading more of marketing warfare, positioning etc than integrated electronics!
And yes, thoughts became words..with me finding myself talking more about marketing with my engg friends than anything else.
And words became actions. Mini adverts of sorts were getting circulated by me in the class rather than focussing on telecom networks lecture. Though that was also transmitting a message in the class:-).
And, I think that belief developed a habit in me to read about this side of the world. Out of no where I was reading business press especially likes of business today with a focus on brand buzz. At infy, my focus was more on activities which lend me explore my passion and I realised I was part of the communications team making ads for hr events, participating in ad-mads and so on...which helped me ratify my belief....that the other world is calling me
And here I am today, working as a marketer for last 8 yrs. And I enjoy where I am vs a world of machines with ppl handling them to increase output, efficiency and creating newer inventions and more machines and programs. I love to think what to do with those machines to get happy consumers.
Believing is becoming. Indeed!
