From small screen to large screens, from pockets to rooms.
The battle to woo the masses with super specs at affordable prices has shifted from mobiles to TVs. Chinese players are all on with #Xiaomi leading the battle after being labled as No 1 #smartphone brand.
The koreans, be it #Samsung or #LG are more alert on this turf, dropping prices to hold one. Xiaomi is calling it the '#jio' disruption they want to do in TV space, can they?
Here is the landscape. 22,000 cr TV market. Mostly bought #offline. #Replacement frequncy much lower than a mobile. #Aftersales service a key cog. #Status symbol category more than a mobile. #Specs matter the most (Smart, light, big screen..); the old line hold the most - "Bada hai toh behtar hai".
All that jazz means, 1. its a massive game of #distribution as online TV buying would be lesser compared to phones. 2. The #ritual matters as in u go and checkout the TV in store before u finalise. 3. #Aftersales service can be a pain. 4. #Brandawareness with positive ego attributes matter! (Onida's punchline)
Thats where koreans score vs new entrants. But indian '#value' heritage of good brand at affordable prices with a sweetner for distribution might just what the doctor ordered!
#marketing #tech #disruption #consumer
