We are witnessing what is offline and online convergence in India. #Online players are forging partnerships with #offline and vice versa.
News of #Amazon soon picking up stake in #Future-retail gets the #Bezos led company a foothold in indian grocery and mass fashion (#BigBazaar, #Hypercity & #FBB). It has already tied up earlier with mid premium fashion retailer #Shoppersstop. It already runs numerous programs like "i have space" to convert huge number of offline grocers to work as delivery points of pick n drop facility to consumers.
On the other hand #Walmart a global offline leader bought #Flipkart to capture indian online space. It already has its cash and carry offline format which can lead to partnerships with lot of offline small businesses. It will further forge more partnerships in India.
While a player like Future group in itself, sensing Walmart' entry via flipkart; has intensified its '#Everyday-low-price' campaign. Its a proposition which Walmart originated with globally and Future group is wanting to create its ownership on the position in India.
This market is going to see fantastic omnichannel efforts going forward. A #kindle selling in a bigbazaar to fast grocery from Flipkart err #Walkart!! Stay tuned.
