Zomato MC BC campaign - Hot n Delivered

Zomato Campaign - Hot n Delivered in time! But erred on one.

The recent outdoor campaign by #Zomato, a food search and ordering app #brand; gotten itself mired in a #controversy trying to be too cool.

In my opinion, the #campaign did deliver in terms of first objective of being noticed with its clever one-liners inspired by pop culture.

Oonchi hai building lift teri band hai..
Rajni cant do it, we can..
Crime master b.o.g.o...
Acche din..
Mc. Bc...

Err..the last one didnt go well with a lot of people. Rightly so. If pop-culture is abusing (say in delhi), u cant use it to attract eye balls. That too from a brand seemingly anchored in a sage + explorer space archetypes.

However, i think after a long time, a fantastic and optimal usage of #OOH media with clear agenda of Noticeability, Simple Messaging (just words, no image) ,clear 'brand colour+logo' presence and optimal usage of space on varying sizes without impact on readability.

That too from a category, which has just been putting food pics every now and then across media types. #Brilliant!

Just with that error of one creative...going awry. The lesson is to mind the gap between 'excellently relevant and creative ' and 'creativity going over the top'.

Pic credit - #livemint

Movie Review - Dangal

There are movies which are made for pure entertainment, to be watched at one time to let go of your realities of life. And then there are movies which are made to inspire and motivate you to face those harsh realities of life. Dangal belongs to latter.

I am no particular khan fan. But Aamir yet again, at the end of year gives a chance to reconsider him, to fall in love or under awe with him. The sheer work ethic with which I am told that he pulled off the makeover of time travel in the movie. Aamir is one of the finest, be it pk, 3 idiots, ghajni, Laggan...and list is on.

Dangal is spectacular. Dangal is masterpiece. Dangal is a movie you live inside with. Dangal is a movie you take out with you in ur lives. Dangal is a concoction of real life heroism and smart dialogues and brilliant performances.

Aamir as an actor makes you feel his life as he prepares his girls to the time he is tested by her disciple only. You run thru what his character goes thru and feel his emotions all thru. And he does it by putting right Haryana accent to gem of dialogues. He says once in the movie - Dangal ladne se pehle,  dar se ladna padta hai!

Geeta kumari played by 2 girls - younger and older version as a character was the executor in the script, her father being the master. Fantastic performance by both girls, but I really fell in love with the small girl who spoke so fantastic haryanvi and shown the dare in her eyes as she prepared to fight against men.

Babita as a character,  is the side role and done justice again by the other two girls. She displays that fine nuance of understanding her father when relationship of her father with geeta goes awry. Her smaller version also gives those funny punches to the movie which are required to tone down the intensity.

A sidey,  the cousin of the sisters plays a vital role of fun and an effective narrator of the story.

Music is awesome and I wonder how primal pulls such kinds at times. I liked gilahriyan and obviously dangal title track. Written by amita Bhattacharya, it's an amazing song..I liked the lyrics after a long time..may be since chak de india track, in that genre.

And, without giving any spoilers, at the end of it you gather a lot of things from the movie, - a desire and motivation to win against all odds, great lesson as a parent on what all Mahabir did for her daughters and how future of kids is dependent on the parents,  and above all the passion and dedication that the trio showcases on screen to achieve the end goal of getting and international gold.

It's a must must watch for anybody who wants to live life! And it's a truly story. So much inspiring life!!

Tamasha - a movie, from which u draw sth 4 ur own Life!

For ppl, who want to read this post to decide whether they should watch it or not - I will make it simpler here, it's a mix of fun and 'self think' movie. I loved it for the latter and hence it's a must watch from my side. If you are somebody, who likes a little bit of 'meaning drawablity' from those 2-3 hrs, then u are with me. Although there is good enough fun that also comes along.

PLOT
Now, I am not going to put spoilers here and say that plot is awesome and imtiaz has done a great job with all small details being looked at. He is a master storyteller in my books now after having seen highway, Rockstar in particular. It's not the kind of love that bollywood has been showcasing since last 50 yrs. The key idea which will hit u more than the movie - Ur life is ur story/dream/plan, u don't need approvals, appreciations from others to execute it. Somewhere down there, we start mimicking the world and lose our story where we are special, and rather than becoming a Rockstar we end up becoming a me too without a real identity.

ACT
Ranbir Kapoor is back with an award winning performance. Deepika within a small role does full justice and looks desirable.

MUSIC
Rahman does a decent job with matargashti being the most likable. However, somwhere I felt I hear sada haq in the matargashti song... Lukka chhuppi in agar tum saath ho song. That's probably because of his signature. Mohit chauhan hums lovable matargashti. And do notice amazing lyrics in this song!

FINAL TAKEAWAY
Given, everybody is in a rat race, you relate with the movie and want to become that ved who can detach himself from the race and creat his own happy ending!

Must watch. RESPECT. IMTIAZ ALI.