Disruption = Demand, Supply and medium.
In all industries, its the above 3 factors which define the transaction. And there lies the opportunity of #disruption.
Take example of #Hotel industry, demand was managed thru special travel agents who worked with special tieups and codes, making a booking a closed game. Boom. Came OTAs (Online Travel Agents) - #MakeMyTrip, #Ibibo of the world and disrupted the demand piece opening it for consumers.
Then came, #socialmedia and review sites like #Tripadvisor which forced the supply side to fix things up or perish as #consumer started booking basis reviews, giving power to the consumer and putting focus back on customer service.
And, sheer power movement from supply end to the consumer was not enough, boom, came #Airbnb/#oyo of the world which created newer ways of stays and created newer supply, right from consumers itself.
The disruption is because of change in the Medium which intersects demand and supply where all the above .coms and apps thrive. And it applies everywhere. Taxi industry - From power to suppliers like Meru its now with 'medium' of #Ola and #Uber.
The future belongs to those who take care of consumer and keep looking at disruption opportunities and embrace change.
No comments:
Post a Comment