Wow! When my son started reading today's TOI when i was starting my day with ET, i got intrigued by sweet smell. And realized that its the #Myntra #Ad about the #BeautyEdit event and that the page is smelling.
Such a small trick and uses another sense for a print ad - sense of #smell. And its a gimmick connected with the event's nature (Beauty category).
And then my mind starts racing - can it be extended? How about #perfume sprayers in the womens compartment in smelling #Delhimetros/#mumbailocals? Or, womens restrooms in Malls? Where-ever there is a mirror, it might be the place; lifts?
#marketing #brand #core #ecommerce #activation #Myntra
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