Why suddenly everybody is interested in delivering #Milk at ur doorstep? There are plethora of milk apps (#milkbasket), #grocery #ecommerce players and #offline neighborhood retailers joining the milk-wagon! Why, so much fuss about a low margin, near commodity category like milk?
As indian consumers, we have grown up with #Amul as the only dominant voice in the category. A huge traditional distribution does the trick to make it reach our doorstep every morning. Whats the need to change ?
As a #consumer, its the Power to choose. The night before! When u install that app, because of a tech backed up supply chain, u can decide the night before, what u want to add to that milk? Eggs, Bread, Biscuits? Thats a common problem. U seem to run out of these daily needs and have to run to the kirana guy in the morning.
But what about #retailers? Because, they need a foot in the door. Its an opportunity to change ur #habit, and find a consumer who will buy higher margin categories. And its all stocked up near a big box or small shop near u.
And worldwide #investors dont reward so much on ur revenues so much as ur potential revenue thru active customer count. And India is the biggest populated fastest growing economy. And they have #money!
https://lnkd.in/fUPwvCV
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