You MUST write a PRFAQ doc if not yet written yet - Its Amazon's customer centricity secret?
Amazon's PRFAQ doc is a document written as a first step while a #product is being imagined, to be made.
It is something which follows a habit from the classic book by Stephen Covey - “7 habits of highly effective people”
(Must read for anyone on the planet)
Begin with the end in mind.
The doc asks the person to imagine the product and then draft -
a) Press Release
...that would go out for the launch of product, completely imagined with a catchy headline, with the story (What is it, Why is it needed, What it solves, How it solves better Vs anything else) & the quotes from an official + a quote from a customer!
b) 2 sets of FAQs - a) Customer FAQs b) Internal FAQs.
This document follows Amazon's leadership principle - “Customer Backwards Thinking” which means to put yourself in the shoes of the customers and imagine everything you do, from her perspective - her life, priorities, pain point, frustrations, enemy, and then how a product/service will help her.
Have you thought about your product’s PRFAQ yet?
-Try, it will really help you build an intended PMF wala product faster or stop you in making the wrong one!
Or even your life’s PRFAQ?
-Stephen Covey talks about writing your own obituary - Who would you like to be remembered as?
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I write regularly on topics around brand, #marketing & #growth on one side and running, fitness and productivity on the other. #runningmarketer