After a while, seen a movie where brand integration and #product #placement was natural without disturbing the viewers and gells well with the brand thought of #USHA sewing machines. Sui Dhaga.
The story in itself deals with a tailoring and handicraft community and thus makes sense for the brand in the same category to attach with it. The brand thought of enabling people to create what they dream is evidently clear in the storyline of the movie.
And sprinkle the brand name in dialogues or product shots when the lead uses it is very well done.
I dont think, i have seen such a strong integration in recent times in #bollywood.
And the setting of the movie in a small town in my hinterland (MP) add to the appeal to the masses (target #consumer). And with movie's initial good performance, i think its a good investment by the brand.
And to talk about real #disturbing and #funny product placement, watch this song of a 1991 salman movie (all brands are present here from colgate, old spice, amul and so on..) and its damn funny! Watch it here, dont miss. (https://bit.ly/2NWIi28)
#marketing #brand #integration #suidhaga
