What's your #NorthStar #Metric?
With advanced Tech, there is progress in scope of measurability (Mktg included) as well as pace of #measurement (real-time/not) of actions in a business. However, it is easier to loose focus and get so overwhelmed with infinite metrics; that ultimately we might forget why we are measuring metrics in first place.
It is thus advisable to work with one/few key metrics called as North Star Metrics which can help align all teams together to a common goal as a measure of progress on that goal ideally key driver of a business. The way to determine your essential metrics is to identify the actions that correlate most directly to users experiencing the core value of your product. For example -
Social Media Platform like #Facebook / #Linkedin / #Twitter- DAU/MAU - Daily/Monthly Active Users. Activity breeds engagement which breeds UGC, Network effect which drives UGC to more users becoming active and driving core value of 'connecting together' + ad revenue.
Mobility players #Uber/ #Ola) - No of Drivers/Riders in a location - Core value of app is to get instant ride on demand, which is linked to availability of drivers; which in turn is dependent on demand (riders).
Accommodation booking players like #Oyo / #airbnb ; no of hotels listed/ and no of reviews would drive the revenue lever forward.
What's your North Star Metric?
#Marketing #Data #performance #marketingissimple
What's your North Star Metric?
#Marketing #Data #performance #marketingissimple
