Is your product a must-have?

Picked up a book recently - 'Hacking Growth' by Morgan Brown & Sean Ellis to decode this popular term. The book explains it as 'Creative growth strategies executed at low budgets to acquire or retain consumers, applied with a multi-functional lens - marketing, product, tech and what not'; rather than just plain hashtag#Jugaad'. The book explains various steps on how to get started on GH. One of the steps which is peculiar and important in today's times of hashtag#covid19 (when a lot of services are under lockdown), is to assess whether your product or app is a MUST-HAVE. What is a hashtag#musthave hashtag#product? A product that brings an AHA moment for hashtag#consumers; the moment where utility of the product really clicks. For eg, for Uber it is 'the cab reaching you at a click of a button' or 'finding friends' photos and updates instantly' for Fb. So, how to find that your product is must have? Do a MUST-HAVE Survey with your customers & ask - How disappointed would you be if this product no longer existed tomorrow? 1 Very disappointed 2 Somewhat disappointed 3 Not disappointed 4 N/A—I no longer use it. If 40 percent or more of responses are very disappointed, then the product is a must-have! Its an interesting read and i recommend it. Which hashtag#book on hashtag#Marketing do you recommend?

Will our habits change post covid lockdown?

The world would never be same post hashtag#covid given our habits will change. Habits require a min of 21 days to develop while we seem to have much more! As hashtag#consumers, we have changed so much in last few weeks. Our time spent on screens has skyrocketed. We are trying hashtag#digital variations of various old world necessities already – a) Epapers over physical Newspapers/magazines b) Fitness Videos/Live sessions Vs a gym c) Cooking food via online videos Vs ordering food d) Watching user generated content over social media Vs proper content e) Reading/listening to hashtag#digitalbooks Vs physical books

f) Watching new genres of hashtag#OTT content Vs Cable because of lack of fresh GEC content All this will have some retention effect as we come out of hashtag#lockdown & thus brands are pivoting to add value to user experience in this period – 1. hashtag#YouTube changed its metrics of views from millions/billions to Lakhs/Crores. 2. hashtag#LinkedIn has added new features including ‘Featured Content’ 3. Many digital reading apps have given free trials for weeks/months – hashtag#Kindle, hashtag#Blinkist. 4. Education Content brands offering free classes/content – hashtag#Byjus, Amar Chitra Katha. Are you seeing any changes in your hashtag#habits in this hashtag#lockdown with adoption of a particular app/product or service? Which one?

Story of Icecream, Candle and Oxygen mask!

In life, there is a dimension of selfishness we need and selflessness as well for an everlasting happiness.

In the book, Life's Amazing Secrets, author and monk Gopal Gaur brings in a comparison with icecream, candle and oxygen mask.

Icecream melts. U have to finish it fast before it melts.  Savour till it lasts. Thats selfishness.

Candle also melts. But it has an obejective to share light and dispell the darkness. It can even rekindle light onto other candles. Thats selflessness.

But these are extremes. Most of the times we are in between, but still shouldnt we ditch self savouriness of an icecreams in our lives always?

No, thats where oxygen mask comes in. As u listen to the safety instructions on a flight, u can hear that first u put oxygen mask on urself before u help others! Why?

Until and unless u put oxygen mask on urself, u wouldnt be able to help at all. To share ur happiness u need to happy first. To share wealth with others, u need to have wealth first.

Thus, we need to figure out our means first and be happy or work towards savouring this journey called life. And then, along the way we need to work at social contribution to further accentuate the taste of life.