Unwavering faith in one thing and consistent action behind it, can shake the world.
Focus on #consumer - her journey, her behaviour, her pain points, her aspirations and dreams; and how can you solve for it for making her life better is all what you need.
Great #brands have become great, because of consistent focus on consumers and backing it up with consistent action be it any brand.
Overnight #success is a multi-year struggle of believing in a vision when no body else can see it but you. And then gathering people to see the same and collaborate to make it happen.
Thats what MK Gandhi did. His journey from the satyagraha in South Africa to non-cooperation to Dandi March to final Independence of India. It took decades to bring everyone to see what he saw - Independence against the powerful with one idea of non-violence.
#gandhiji #faith #action #struggle #marketingissimple
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