Power of an Emotional story Vs Functional Benefit.
👉How will you communicate an electric car that charges as it descends? Quite nice a feature, right! 🔺An electric car that is extra efficient?
🔺Save more now with extra smart electric car?
👉#Renault did it superbly with converting it into a story of great leaders who came stronger after a downhill event. Superb! Imagine Steve Jobs coming back to #Apple after being fired from his own company. The brand showcased stories of Mandela, Jobs and Adele in this campaign.
This is the power of emotional story telling. A product feature communicated in a humane way that just takes the meaning to a whole new level than a functional benefit.
Do you remember more such campaign on similar lines? I remember campaign of Maruti "Kitna Deti hai" where it just takes the mileage feature to a whole new level weaving it to India's psyche.
#storytelling #marketing #brand #marketingissimple #therunningmarketer
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