#Localisation of your brand is key to winning in any market even in the age of #globalization. Why? Because understanding consumer's values, culture and habits helps you to deliver on her expectations and align to her life better so that your product can add value to her aspirations in life.
#Starbucks has launched a new India made coffee blend and calling it 'Diwali blend'. It is grown from Indian estates and is perfected to taste of indians. The packaging also is very ethnic and carries all celebratory motifs of the festival of lights.
And its not for the first time, we have seen big examples of how #mcdonalds doesnt sell beef products in India which are actually the most selling ones in US.
#Snickers, the hunger choclate also had to develop a vegetarian variant while launching in India with a prominent green dot on its chocolates.
Copy-pasting your #strategy across countries doesnt work. You have to understand the nuances and then gel well to deliver your core offering in global markets.
#brand #marketingissimple #marketing #consumerinsights
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