👍There are more rural internet users are there (227 mn vs 205 mn urban - 2019 stat) and growing faster.
👍More young internet enabled audience is in rural than urban which would drive growth. (Between 12-30 yrs of age, rural % is higher).
👍 As bulk of this internet enablement is via #mobile broadband; learning is to keep devices/#smart tech dependent on mobile broadband vs fixed ones as of today. This will enable higher penetration vs just wired broadband homes which is miniscule.
👍The Rural opportunity brings in avenues of #content being '#local' and in 'local language'. For eg, #OTT players would churn more such content to expand the market.
👍 Internet enabling devices (mobile/#PC/tablets) need to offer affordable solutions for viewing content (big screens, lower computing may be). Laptops to evolve against smartphones or else not capture this market.
👍 #IoT currently is in a frivolous space, it needs to become 'necessary' rather than 'good to have' in consumer's lives. From a voice enabled music player to an enabler of education(kids) or of necessacity (older folks).
Have u seen more such opportunities?
#consumer #tech #internet #Marketing #smart #therunningmarketer
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