Lithium is the new oil! India to be global 5th?

Lithium is the new oil!  

India to be global 5th?

☝️The global lithium-ion battery market was valued at ~$50 billion in 2022 and is expected to reach ~$200 bn in 2030.

✌️Global Lithium carbonate equivalent (LCE) production to become 2 times to ~3 m tonnes by 2030.

🤟Australia and Chile produced ~77% of the global lithium production in 2022.

🖖China not only has its reserves but has strategically acquired lithium assets in countries like Chile, Canada, etc.

✋In india itself, we have found lithium reservers in multiple places which can put us at 5th in the world!

👉If you dont believe, India sold 1 million EVs last year (2022), 65% of them being high speed 2 Wheelers.

Have you started thinking to own electric?

#Electric is the future.

#EV #auto #india

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I write regularly on consumer/ marketing trends and habits/ productivity tips. Follow #runningmarketer

How to manufacture memorable moments in your lives?

3 ways to manufacture memorable moments in life or work!!!

Our brain belittles everyday moments like a flat line...nothing memorable, week after week; weekend after weekend.

Memorable moments can happen by serendipity, but they need to be designed deliberately!

Here are 3 ways of doing that -

👉Elevate them
If going for a movie with family; elevate the occasion by extraordinary changes - maybe dressing like a 'fancy dress watching occasion' or doing simultaneous claps.

People might give u stares, but u will remember the movie for a long time!!

👉Add Pride to those moments
Running yourself for a 5K Vs Running a 5K at a running event. What is more memorable?

Latter, because of the medal, the pride pic, the finisher badge, the finish line & the celebration.

👉Connection to others
Memorable moments are mostly social- weddings, graduations, vacations.

Adding a layer of a group to a moment can make it memorable! Trying a new restaurant alone vs with friends!

#Brands apply these to deliver customer delight too!

☝️Remember the car delivery occasion (elevation)

✌️IPL contest winners with signed ball on TV (Pride)

🤟Brands do community events like Harley Owners Group events or Ola Rides! (connection)

Any other ways?

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I write regularly on consumer/ #marketing trends and habits/productivity tips. Follow #runningmarketer