Our brain belittles everyday moments like a flat line...nothing memorable, week after week; weekend after weekend.
Memorable moments can happen by serendipity, but they need to be designed deliberately!
Here are 3 ways of doing that -
👉Elevate them
If going for a movie with family; elevate the occasion by extraordinary changes - maybe dressing like a 'fancy dress watching occasion' or doing simultaneous claps.
People might give u stares, but u will remember the movie for a long time!!
👉Add Pride to those moments
Running yourself for a 5K Vs Running a 5K at a running event. What is more memorable?
Latter, because of the medal, the pride pic, the finisher badge, the finish line & the celebration.
👉Connection to others
Memorable moments are mostly social- weddings, graduations, vacations.
Adding a layer of a group to a moment can make it memorable! Trying a new restaurant alone vs with friends!
#Brands apply these to deliver customer delight too!
☝️Remember the car delivery occasion (elevation)
✌️IPL contest winners with signed ball on TV (Pride)
🤟Brands do community events like Harley Owners Group events or Ola Rides! (connection)
Any other ways?
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I write regularly on consumer/ #marketing trends and habits/productivity tips. Follow #runningmarketer
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