How to manufacture memorable moments in your lives?

3 ways to manufacture memorable moments in life or work!!!

Our brain belittles everyday moments like a flat line...nothing memorable, week after week; weekend after weekend.

Memorable moments can happen by serendipity, but they need to be designed deliberately!

Here are 3 ways of doing that -

👉Elevate them
If going for a movie with family; elevate the occasion by extraordinary changes - maybe dressing like a 'fancy dress watching occasion' or doing simultaneous claps.

People might give u stares, but u will remember the movie for a long time!!

👉Add Pride to those moments
Running yourself for a 5K Vs Running a 5K at a running event. What is more memorable?

Latter, because of the medal, the pride pic, the finisher badge, the finish line & the celebration.

👉Connection to others
Memorable moments are mostly social- weddings, graduations, vacations.

Adding a layer of a group to a moment can make it memorable! Trying a new restaurant alone vs with friends!

#Brands apply these to deliver customer delight too!

☝️Remember the car delivery occasion (elevation)

✌️IPL contest winners with signed ball on TV (Pride)

🤟Brands do community events like Harley Owners Group events or Ola Rides! (connection)

Any other ways?

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I write regularly on consumer/ #marketing trends and habits/productivity tips. Follow #runningmarketer

Hooks everywhere even in the titles! Dont judge a book by its cover is passe?

When Sh*t and F*ck make it to the best selling book titles?

From the likes of books like 7 habits of highly effictive people; we have come a long way. 

I guess diminishing attention spans and bombardment of messages with 24*7 always on mobile internet; we are just doing selective attention tasks.

We read the posts with 'hooked' titles. We watch the content that is byte sized. If it doesn't make a cut in the first few seconds, we swipe up. 

We check trending stuff on news, what's on right now.

Hook is everywhere.

And 'hook' claims that we 'save' effort (of wading through uninteresting stuff) by choosing the hook.

Essentially, its all about save time from slow stuff. 

Get instant outcomes.

Fast food, Crash course, YT Shorts, Book Summaries, Quick Commerce.

Are we in such rush to save on time?

Where are we using that saved time?

Think.

Actually that device that claims to save time has only sucked your time!!

More on that later.

#books #marketing #life 

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I write regularly on topics linked to marketing/consumer and habits/productivity. 

Follow #RunningMarketer on LinkedIn 

https://www.linkedin.com/in/nitinchandil

To attain goals, Be an imposter of a new identity first!

40 days to 2023. 

Still want to achieve those goals?

Be an IMPOSTER!

We mostly begin the process of changing our habits by focusing on what we want to achieve. 

Outcomes. Goals.

- Weight loss

- Fab abs

- Startup

It fails because when you don't see results by following a system, we tune out.

Start with identity.

Why?

Our current behaviors are a reflection of our current identity.

To change your behavior for good, we need to start believing new things about ourselves.

Ask yourself, “Who is the type of person that could get the outcome I want?”

- A model

- An athlete

- An entrepreneur

At a deeper level, this is about defining new beliefs -

What do you want to stand for?

What are your principles and values? 

- I started with "I stand for anything 'health and fitness' in my friends & family circle."

Difficult part is, we ourselves are only not convinced. 

-I am NOT this person yet!

That's where, being an IMPOSTER helps.

When you masquerade, you have to start thinking and proving your new identity to yourself.

On how an athlete will think when offered a late night booze party? Ditch.

On how an entrepreneur will think when offered to be limited at job? Ditch & Start.

And one day you will BECOME.

Thats why i say, be an imposter.

#habit #career #job #runningmarketer

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I write regularly on topics linked to marketing/consumer and habits/productivity. 

Follow #RunningMarketer on LinkedIn 

Productivity Hack - Self Whatsapp Group!

Self Whatsapp Group!

This happens to all of us:

1.We browse, we find important links, we bookmark or use apps like pocket.

2.Important PDF you got on a whatsapp group, you download it; but its difficult to find later.

3.Download images from linkedin, get saved somewhere else.

4. Key thoughts or insights that u get while reading...write in phone notes.

But this all can be done with a great tip, i found thanks to Ankur Warikoo.

- Make a self whatsapp group, add a friend and once done, remove the friend. Pin the group to the top and viola! You have your own SELF whatsapp group to keep putting what all you find important - links, pdf, images etc.

Do share your goto productivity tip or tools?

#productivity #hacks #life #ideas #tip