Tanmay Bhatt & team's ad formula

Here is Tanmay Bhatt & team's ad formula!

I have become a fan of ad films coming out of Tanmay Bhatt and Devaiah Bopanna team (ex- AIB fame).

The formula IMO seems -

The Unbelievable paradoxical hook with a celeb

+

Deep insight that works for the brand

+

Twisted execution

= A viral  Ad

Don't believe this; lemme illustrate.

👉The Unbelievable Paradoxical Hook:

-A super angry Rahul Dravid (Cred)

-A super perspiring Vishy Anand (Subway)

-An OTT Karan Johar asking for affordable specs (Lenskart)

👉Deep insight:

- Cred pitches its coin benefits out of card payments as Unbelievable (as dravid getting angry)

- Answering 5-10 questions for a subway is a task!

- Lenskart is D2C tech player & makes lowest priced yet quality specs

👉Twisted Execution:

-Dravid breaking cars in a traffic jam

-Vishy sweating buckets

-Karan bargaining for higher price

Agree?
Liked any other recent ads? That made u laugh too?

#advertising #brand

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I write regularly on consumer/ #marketing trends and habits /productivity tips. Follow me #runningmarketer on LinkedIn

Cred TVC campaign - Right Hook but no runs?

An ad can tell a #story that can get your #brand attention. It can be damn engaging - funny, shocking, emotional and so on.

But every piece of #communication has an objective. For an online brand it needs to drive awareness that can lead to acquisition. Not just attention but attention that can drive to consideration.

I personally like this TVC series shot with Madhuri, Anil and Bappi Da recently as its damn funny. And i know what cred is. 

But will that ad help a consumer understand the concept of cred? How it helps you earn money on your credit card payment? And get lot many rewards. Otherwise there are so many apps in #fintech space, not to mention wallets of all kinds. Why should i download another. The ad doesnt do that part after having got my attention so well.

IMO, i feel it is super hillarious but whether what will it lead to, is a question. For target audience, it does press the funny bone and engages but doesnt woo me to download.

What do you think?

Here are the links if you havent seen these yet - 

Bappi Lahiri - https://youtu.be/qEqPM7sYFzg

Madhuri Dixit- https://youtu.be/WCZcEad2DzE

Anil Kapoor -https://youtu.be/iW63vNsF8ck

#cred #marketing #advertising