Tanmay Bhatt & team's ad formula

Here is Tanmay Bhatt & team's ad formula!

I have become a fan of ad films coming out of Tanmay Bhatt and Devaiah Bopanna team (ex- AIB fame).

The formula IMO seems -

The Unbelievable paradoxical hook with a celeb

+

Deep insight that works for the brand

+

Twisted execution

= A viral  Ad

Don't believe this; lemme illustrate.

👉The Unbelievable Paradoxical Hook:

-A super angry Rahul Dravid (Cred)

-A super perspiring Vishy Anand (Subway)

-An OTT Karan Johar asking for affordable specs (Lenskart)

👉Deep insight:

- Cred pitches its coin benefits out of card payments as Unbelievable (as dravid getting angry)

- Answering 5-10 questions for a subway is a task!

- Lenskart is D2C tech player & makes lowest priced yet quality specs

👉Twisted Execution:

-Dravid breaking cars in a traffic jam

-Vishy sweating buckets

-Karan bargaining for higher price

Agree?
Liked any other recent ads? That made u laugh too?

#advertising #brand

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I write regularly on consumer/ #marketing trends and habits /productivity tips. Follow me #runningmarketer on LinkedIn